Lead Generation
The Return of the Great Display. Wait, what!? You’re writing about Display Ads? That’s so 2005...or is it? Display ads are like the billboards of the internet. They tell your audience what’s going on in as few words as possible, only holding their attention for a split second. On the other hand, search ads use a more targeted approach, delivering…
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Apple iOS 14 and Facebook Ads: What to Know
Apple recently announced updates to iOS 14 that will affect how Facebook receives and reports on conversion events from certain native tools, like the Facebook pixel. Per Facebook, “Apple’s policy will prohibit certain data collection and sharing unless people opt into tracking on iOS 14 devices via the prompt. As more people opt-out of tracking on iOS 14 devices, ads…
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At GTMA, we believe that Waze is a powerful platform for brand awareness, enabling our clients (including apartment communities and local businesses) to stand out in heavily saturated markets using hyperlocal targeting at an extremely cost-effective price. Since we've utilized their platform so successfully, Waze decided to feature us in a case study. The Waze case study covers some of our work…
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The Ultimate Guide to C-C-P-A without the P-A-I-N
Making your multifamily business compliant with the new California privacy regulations is easier than you may think! Over the last few weeks, online buzz has been rising about the latest four-letter word in marketing: CCPA. Short for the California Consumer Privacy act, or AB 375, this new act is driving client questions in the multifamily industry about how they will…
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IT’S NOT OUR FAULT. Look, we get it. Leasing apartments or selling condos and houses during the fall is THE WORST! Traffic dries up and it’s nobody's fault but the time of year. Our blog from last year proves that search traffic drops through the ???? toilet in September and October. Given our close partnership with Google, they were able…
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First Agency in Real Estate Marketing to Pilot Innovative CPC Program
Today, GTMA is excited to announce that we have been selected as the only agency in the real estate vertical, and one of only four agencies in the country, to pilot a new Yelp CPC ad format. Let’s take a look at what’s included! FROM YELP TO YOU IN ONE CLICK This new format allows searchers to skip the Yelp profile…
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New Social Media Marketing Packages
Have you heard? We’ve updated our social and lead generation packages! If you already work with us (Yayy!!), you may have already jumped on a call with someone from our amazing Partnerships Team to discuss our new monthly packages and how they work. On the other hand, you could also have no idea what I'm talking about, so allow me…
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As of Dec. 6th, 2018 Snapchat officially welcomed GTMA to its Agency Partnership team! While GTMA has been using the Snapchat advertising platform for almost a year, our NEW partnership with Snapchat has blown the doors open (literally) to new possibilities of reaching relevant users and converting leads for your brands. One of the main benefits to advertising on the…
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How Not to Fall for SEO Scams (Like it’s 1999)
Welcome to the shady underworld of SEO, where false promises are made, and the things you buy aren’t yours to keep. This black market of SEO services is easy to wander into, and the merchants are known to weave silkily worded tales of top ranking websites and immediate results, but don’t let yourself fall for their lies. If something sounds…
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Digital marketing is an ever-changing industry. We at GTMA are pioneers in online advertising for multifamily, residential real estate and hospitality. Experience has shown us that, as important as it is to be ever-evolving and meet these almost daily changes to our industry, sometimes you just have to stick to your guns. Some important news just came out regarding fair…
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