GA4 ready

GTMA is Google Analytics 4 (GA4) Ready

COUNTDOWN TO GOOGLE’S GA4 TRANSITION The big data switch from Universal Analytics to Google Analytics 4 (GA4) is happening July 1st, 2023! The GTMA team is ready for GA4. We have been preparing for the transition to new data collection and measurement methods for over a year. Unsure of the fundamental differences between Google’s Universal Analytics and the new GA4?…