Geotargeting

#PetFriendly Communities Mean Loyalty (And Not Just From The Dogs)

​ The American Humane Society reports that 72% of renters have pets — woof that’s a good chunk of the population!  Yet despite the overwhelming percentage of pet owners, an apartments.com survey found that renters still experience difficulty finding pet friendly housing, and tragically housing problems are one of the main reasons pets are given up to animal shelters. ​<p>…

GTMA’s Complete Guide to The NaaEduConf

It’s that time of year again.  No, not Christmas -- the 2016 NAA Education Conference & Exposition, duh!  Think of it as an educational Christmas for multifamily professionals.  GTMA will be there in spirit (and online of course) very much leading the multifamily thoughts and discussions. Therefore, we’ve created our very own guide to NaaEduConf!  Follow along with GTMA as…

Upgrade Your Apartment Community’s PPC Campaign with Geotargeting

Paid media continues to be one of the most effective ways to capture the attention of your apartment community's online audience. However, these types of campaigns require a reasonable budget and it becomes increasingly difficult to compete with larger organizations that have higher budgets for the same offering as yours in the same area as yours. Fortunately, the emergence of Geotargeting allows…