Lead Generation

Case Study: GTMA’s Search Ad Strategy Surpasses Industry Benchmarks for Apartment Campaigns

Overview At GTMA, our media strategy for apartment marketing campaigns has consistently outperformed industry standards, delivering exceptional results for our clients. Whether it’s advertising luxury units, 1-3 bedroom listings, or pet-friendly apartments, our search ad campaigns have been driving unmatched engagement and conversions—all while keeping costs significantly lower than the competition. Key Metrics & Results Across multiple campaigns, GTMA’s search…

Case Study: Display Ads Media Strategy – Exceeding Industry Benchmarks for GDN Campaigns

Driving Leases with Strategic Display Advertising Overview At GTMA, we crafted a tailored media strategy for a client’s Google Display Network (GDN) campaign that delivered exceptional results, surpassing industry benchmarks. Through strategic audience segmentation and optimized ad formats, we achieved a 35% increase in lease sign-ups while cutting cost per acquisition (CPA) by 20%. Here’s a breakdown of how we…

Can AI Improve Lead Generation for Multifamily Properties?

The multifamily real estate market is highly competitive, and finding the right renters is key to a property’s success. Lead generation has been done through online ads, property listings, and community events. As technology advances, companies like GTMA are adding AI to help further their efforts to attract high-quality leads and improve their marketing strategies. Here’s how AI is changing…

What You Need To Know About Yelp’s Optimized Campaign Goals

Call us marketing nerds if you must, but if you are anything like us, you know how much work (FUN) it can be to create new search ad campaigns using Yelp Ads. There are so many options to choose from in the setup process, all of which have the potential to boost your ad performance. Whether it’s a choice in…

NEW! Get Yelp When You Partner With GTMA!

YELP, YOU HEARD THAT CORRECTLY When you partner with GTMA, you now get Yelp. As premier agency partners, it’s easier than ever to leverage and make the most out of your ad presence on the Yelp Ads platform with GTMA. We are expertly trained to strategically use the platform, manage and optimize your campaigns, and report back every month. WHY…

Why Video Advertising on Facebook is Here to Stay

Pay-per-click campaigns are a steady bet even in the ever changing digital world, but new mediums are infiltrating the digital marketing sphere that advertisers need to adopt -- like, yesterday. Video advertising, in particular, is increasingly gaining ground on social feeds, and the medium itself is evolving (think: live streaming, virtual reality, etc.). It’s important to note, however, that there’s…