Reputation Management

Reputation Management Theater – Ceiling Leaks

Certain residents can be counted on to complain and others can be counted on to problem solve. If only all apartment residents were as innovative as the reviewer featured in our latest episode of Reputation Management Theater. Can you guess which community the online reviewer is referencing? https://youtu.be/mu-jyALTREk Why did GTMA bring in Shakespearean actors to perform apartment reviews for…

Reputation Management Theater – “Pompass” Clowns

https://youtu.be/BhUHjWfH4vI Some words used to describe apartments in online reviews are simply so perfect, they deserve their own Shakespearean actor to perform them for all of us to enjoy. Why are we taking the time to invest further into these unspellchecked reviews? Because the world is full of haters and our job is to fight back against those haters on behalf of our…

Reputation Management Theater – Smoker’s World

https://youtu.be/dv8YppFTa4s Some reviews are simply so well written, that they deserve their own monologue performed by a Shakespearean actor. Yes, these are REAL reviews read word-for-word by trained Shakespearean actors in the Los Angeles studio of digital agency GoToMyApartment. In Episode 1 of Reputation Management Theater we hear a story of someone "am living in this complex" and they are…

Control Your Story: A New Kind of Marketing for 2016

In the not so distant past there was a mystical force that dictated what consumers consumed. That force created things called “fads” and seemed almost omniscient in its ability to communicate a specific message that opened wallets. This brought on the creation of huge brands and multi-national corporations with record sales larger than the GDP’s of most countries. That force…

Reputation Management for Multifamily: Turning a Negative Into A Positive

You’ve all had it happen - that dreaded moment when you sign into your apartment community’s Yelp or Facebook account only to see a notification that a seething review came in. Instead of panicking over how to respond to this review, just take a step back, regroup, and refocus your perspective on dealing with these negative reviews. A negative review,…