Search Engine Optimization

Google Analytics 4 Webinar Video & Resources

Universal Analytics (UA) and Google Analytics 4 are completely different measurement models, so there is no direct “apples to apples” comparison of metrics from UA to GA4. It’s very important to understand the difference in UA’s session-based model vs. GA4’s event-based model to fully grasp why and how terms and reports have changed. To understand this new paradigm of site…

GTMA is Google Analytics 4 (GA4) Ready

COUNTDOWN TO GOOGLE’S GA4 TRANSITION The big data switch from Universal Analytics to Google Analytics 4 (GA4) is happening July 1st, 2023! The GTMA team is ready for GA4. We have been preparing for the transition to new data collection and measurement methods for over a year. Unsure of the fundamental differences between Google’s Universal Analytics and the new GA4?…

What To Know About Mobile App Tracking & Ad Serving

As you may recall, major internet browsers, like Google Chrome, have rolled out plans to move away from third-party cookie tracking as part of a greater trend to increase privacy for web users. Learn more about The Impact of Cookie Removal on Ad Targeting in this blog post. Now with Apple’s recent iOS updates (14.5+), apps must ask for permission…

Optimizing Your Google Business Profile to Boost Business

WHAT IS A GOOGLE BUSINESS PROFILE? First, what is it? Well, the Google Business Profile (formerly Google My Business*) is a free tool for businesses to manage their online presence across Google, including Search and Maps.  *News flash: Google has decided to change the name to Google Business Profile.  Whatever the name, the platform helps customers find businesses and allows…

How Do You Use Digital Analytics & Tracking On Your Website?

Digital analytics is the foundation of marketing, advertising, web design, and development. As a data-driven web development agency, we use a variety of analytics tools—including Google Tag Manager, Google Analytics, Cognitive SEO, Dragon Metrics, SEMRush, and more—to track, measure, and analyze your site performance, among other campaign metrics.  THE IMPORTANCE OF DIGITAL ANALYTICS & TRACKING No matter what type of…

If You Build It, Will They Come? How Will People Find My Website?

HOW DO YOU GET ‘FOUND’ ONLINE? It would be amazing to build a brand new website and instantly have a flood of visitors that threaten to crash your server. However, that is not a typical result unless you are a well-established brand with a ready audience. Most websites are more akin to a billboard in a desert location—pretty and perhaps…

The Impact of Cookie Removal on Ad Targeting

IT’S THE END OF THE WEB AS WE KNOW IT The day digital advertisers knew would come is finally here, and the cookies are starting to crumble. But what does this mean for ad targeting? Google recently announced that it would fully do away with third-party cookies from its Chrome browser by 2022. No, this is not the beginning of…

Google’s Breakup with Modified Keyword Match

If you keep an eye on Google’s Search Ad updates (which, as a savvy marketer reading our blog right now, of course, you do!), you may have heard the recent announcement that they have begun the process of pairing down the kinds of keywords made available in their campaigns. With PLENTY of time and notice (yes, that is a hint…

The Ultimate Guide to C-C-P-A without the P-A-I-N

Making your multifamily business compliant with the new California privacy regulations is easier than you may think! Over the last few weeks, online buzz has been rising about the latest four-letter word in marketing: CCPA. Short for the California Consumer Privacy act, or AB 375, this new act is driving client questions in the multifamily industry about how they will…

SEO Strategies Lease-ups vs. Stabilized Apartments

SEO strategies for lease-ups vs. stabilized apartments should not look exactly the same. In this article, we’re going to focus on what your end goal is and then work backward in order to determine what kind of SEO campaign you actually need. Given all of our previous articles on what SEO is, we’ll assume our readers have a basic understanding…