Search Engine Optimization

Google Disables &num=100 Parameter: What It Means for SEO & Your Data

Google Disables &num=100 Parameter: What It Means for SEO & Your Data In mid-September 2025, Google quietly made a change that’s sent ripples through the SEO community: it disabled support for the &num=100 URL parameter. For many years, SEO tools used this parameter to request 100 search results on a single page (instead of the standard 10), enabling more efficient…

The GTMA Advantage: Using AI Tools for a Future-Ready Multifamily Marketing Strategy

In the digital-first world of multifamily marketing, a resilient online presence is critical for success. GTMA offers a cutting-edge approach by leveraging powerful AI tools to provide continuous optimization, helping properties adapt quickly to shifting digital trends. This proactive strategy enhances online visibility, credibility, and engagement, ensuring that multifamily brands are always ahead of the competition. Here’s how GTMA’s AI-powered…

Local SEO in Multifamily Real Estate: Why It Matters and How to Get It Right

Why Local SEO is Vital for Multifamily Real Estate Local SEO is a key driver for visibility and resident acquisition in multifamily real estate. Potential renters frequently search for properties using location-based terms such as “apartments near me” or “luxury apartments in [city].” Optimizing for local searches ensures that multifamily properties appear prominently in search results, especially in Google’s Local…

Case Study: Transformative SEO Growth for a National Real Estate Firm & a Luxury Apartment Community

Overview At GTMA, we understand that driving the right traffic through tailored SEO strategies is key to long-term success. In this case study, we dive into the results of our campaigns for two unique clients—a national real estate firm and a luxury apartment community—showcasing how we improved keyword focus, boosted organic traffic, and significantly enhanced local engagement. National Real Estate…

Web Page Optimization: How AI Tools Surpass Traditional Strategies

In today’s fast-paced digital world, search engine optimization (SEO) must be adaptive, dynamic, and responsive. The traditional approach to SEO—periodic updates and manual adjustments—can no longer keep pace with constantly changing algorithms, evolving user behavior, and competitive shifts. This is where AI tools, such as EvernodeAI, excel. These advanced AI software solutions ensure businesses maintain a competitive edge in the…

AI’s Transformative Power in Multifamily Marketing Strategies

The multifamily real estate industry is undergoing a significant transformation driven by advances in artificial intelligence (AI). AI tools are reshaping marketing strategies, making campaigns more targeted, efficient, and data-driven. By automating complex tasks and enhancing decision-making capabilities, AI multifamily tools provide property managers with a competitive advantage in an increasingly crowded market. AI-Enhanced SEO for Multifamily Properties Search engine…

Improving Multifamily SEO with AI: GTMA’s Strategies

In the ever-evolving digital landscape, staying ahead of the curve in Search Engine Optimization (SEO) is essential. At GTMA, we leverage cutting-edge Artificial Intelligence (AI) tools to enhance our SEO strategies, ensuring our multifamily property clients achieve maximum online visibility and engagement. Here's how we do it. Understanding AI in SEO Artificial Intelligence has revolutionized SEO by automating complex tasks,…

Unveiling the Power of EvernodeAI

Elevating Multifamily Real Estate SEO In the competitive online marketing landscape, achieving optimal search engine rankings is paramount for businesses across industries. Particularly in the multifamily real estate sector, where attracting qualified leads and standing out amidst fierce competition is crucial, mastering the art of SEO (Search Engine Optimization) can make all the difference. Let’s delve into the transformative potential…

Google Analytics 4 Webinar Video & Resources

Universal Analytics (UA) and Google Analytics 4 are completely different measurement models, so there is no direct “apples to apples” comparison of metrics from UA to GA4. It’s very important to understand the difference in UA’s session-based model vs. GA4’s event-based model to fully grasp why and how terms and reports have changed. To understand this new paradigm of site…

GTMA is Google Analytics 4 (GA4) Ready

COUNTDOWN TO GOOGLE’S GA4 TRANSITION The big data switch from Universal Analytics to Google Analytics 4 (GA4) is happening July 1st, 2023! The GTMA team is ready for GA4. We have been preparing for the transition to new data collection and measurement methods for over a year. Unsure of the fundamental differences between Google’s Universal Analytics and the new GA4?…