Search Engine Optimization

If You Build It, Will They Come? How Will People Find My Website?

If You Build It, Will They Come? How Will People Find My Website?

HOW DO YOU GET ‘FOUND’ ONLINE? It would be amazing to build a brand new website and instantly have a flood of visitors that threaten to crash your server. However, that is not a typical result unless you are a well-established brand with a ready audience. Most websites are more akin to a billboard in a desert location—pretty and perhaps…

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The Impact of Cookie Removal on Ad Targeting.

The Impact of Cookie Removal on Ad Targeting.

IT’S THE END OF THE WEB AS WE KNOW IT. The day digital advertisers knew would come is finally here, and the cookies are starting to crumble. Google recently announced that it would be fully doing away with third-party cookies from its Chrome browser by 2022. No, this is not the beginning of the apocalypse, but it does have significant…

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Google’s Breakup with Modified Keyword Match.

Google’s Breakup with Modified Keyword Match.

If you keep an eye on Google’s Search Ad updates (which, as a savvy marketer reading our blog right now, of course, you do!), you may have heard the recent announcement that they have begun the process of pairing down the kinds of keywords made available in their campaigns. With PLENTY of time and notice (yes, that is a hint…

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The Ultimate Guide to C-C-P-A without the P-A-I-N

The Ultimate Guide to C-C-P-A without the P-A-I-N

Making your multifamily business compliant with the new California privacy regulations is easier than you may think! Over the last few weeks, online buzz has been rising about the latest four-letter word in marketing: CCPA. Short for the California Consumer Privacy act, or AB 375, this new act is driving client questions in the multifamily industry about how they will…

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SEO Strategies Lease-ups vs. Stabilized Apartments

SEO Strategies Lease-ups vs. Stabilized Apartments

SEO strategies for lease-ups vs. stabilized apartments should not look exactly the same. In this article, we’re going to focus on what your end goal is and then work backward in order to determine what kind of SEO campaign you actually need. Given all of our previous articles on what SEO is, we’ll assume our readers have a basic understanding…

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