Web Design

Google’s Right Hand Search Ads Are No More: How This Changes Your Multifamily Advertising

If you've ever had to ask if Google is prioritizing mobile search, now you know. As of this week, ads will now only appear at the top and bottom of search engine results page (SERPs) with up to four ads now being shown at the top. Google has taken out right-column search ads completely in favor of more ad space…

Building the Perfect Landing Page to Convert Your Community’s PPC Traffic

Whether you're building a website for your apartment community or setting up an advertising campaign, you've likely encountered the question of where to send your traffic to. The main website sounds like the most logical choice, but is your website enough to generate viable leads? If not, building a conversion-optimized landing page is your best bet to generate the best possible leads that will…