Web Design

The Importance of the Logo.

The Importance of the Logo.

Strong branding helps make a lasting impression that sets your business apart from the competition, tells your story and builds loyalty and trust with customers over time. Your brand is not only a representation of your company, it’s also the promise you make to your customers. The value of powerful branding infiltrates the subconscious minds of most people and most…

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Press Release: GTMA Acquires Indevver

Press Release: GTMA Acquires Indevver

GTMA ACQUIRES WEB DEVELOPMENT COMPANY INDEVVER INDEVVER BRINGS OVER A DECADE OF CUSTOM WEB DESIGN & DEVELOPMENT EXPERIENCE TO GTMA. VANCOUVER, WA — GTMA, an award-winning digital marketing and creative agency, today announced that it has acquired Indevver Inc., a company specialized in custom website development, reinforcing its position to grow as a leading full-service digital agency.  The newly acquired company,…

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The Ultimate Guide to C-C-P-A without the P-A-I-N

The Ultimate Guide to C-C-P-A without the P-A-I-N

Making your multifamily business compliant with the new California privacy regulations is easier than you may think! Over the last few weeks, online buzz has been rising about the latest four-letter word in marketing: CCPA. Short for the California Consumer Privacy act, or AB 375, this new act is driving client questions in the multifamily industry about how they will…

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Boost Your Apartment Website Performance With HTTPS

Boost Your Apartment Website Performance With HTTPS

Have you made the switch from HTTP to HTTPS yet? Ever since Google started using HTTPS as a ranking signal, more and more website owners have been making the switch purely for the SEO benefits. However, countless others have been putting it off because it hardly seems necessary if a website doesn’t deal with sensitive information. Well, as of October…

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3 New Website Innovations from GTMA

3 New Website Innovations from GTMA

It's true. GTMA and Razz Interactive just launched what might be THE best new agency website in our industry, but I’m not biased at all. Check it out! What's New On The Site If you’re new to the GTMA website, welcome! I hope it provides you with a clear picture of just what we’re capable of creating for your multi-family…

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GTMA Picks Up Wins at IAC and The Addys

GTMA Picks Up Wins at IAC and The Addys

GTMA Wins Big! GTMA is excited to announce another round of awards at the IAC and Addys this year. GTMA stands apart from the multifamily marketing industry as the only company recognized for integration of creative, technology, and media awards outside of multifamily. The awards recognize GTMA’s innovative digital campaigns on behalf of clients and original video content created to promote…

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SEO Need-to-Knows For Your Apartment Community

SEO Need-to-Knows For Your Apartment Community

8 Things Every Apartment Marketer Needs To Know About SEO It’s obvious that Google plays a huge role in getting potential leads to your site, but what’s less obvious is how Google ranks your community’s site against your competitors. Here are some things to keep in mind when planning out your community’s SEO strategy. Make a Good First Impression When…

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GTMA and Razz Interactive Sweep Against Big Name Competitors at 2016 W³ Awards

GTMA and Razz Interactive Sweep Against Big Name Competitors at 2016 W³ Awards

The Winners of the 2016 W³  Awards were announced by the Academy of Interactive and Visual Arts last week. Receiving nearly 5,000 entries, the W3 Awards honors outstanding Websites, Web Marketing, Web Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide.  The W³ Awards is sanctioned and judged by the Academy…

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GTMA’s Complete Guide to The NaaEduConf

GTMA’s Complete Guide to The NaaEduConf

It’s that time of year again.  No, not Christmas -- the 2016 NAA Education Conference & Exposition, duh!  Think of it as an educational Christmas for multifamily professionals.  GTMA will be there in spirit (and online of course) very much leading the multifamily thoughts and discussions. Therefore, we’ve created our very own guide to NaaEduConf!  Follow along with GTMA as…

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Google’s Right Hand Search Ads Are No More: How This Changes Your Multifamily Advertising

Google’s Right Hand Search Ads Are No More: How This Changes Your Multifamily Advertising

If you've ever had to ask if Google is prioritizing mobile search, now you know. As of this week, ads will now only appear at the top and bottom of search engine results page (SERPs) with up to four ads now being shown at the top. Google has taken out right-column search ads completely in favor of more ad space…

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