Web Design

Website Photography & Design: How Custom Imagery Elevates Your Site Content

KEEPING THE END GOAL IN MIND We all know the importance of having a professional, fully-functional website for your company or organization. Your site is the digital hub for all that encompasses your brand. Most importantly, it’s the foundation of your digital marketing strategy and a framework for building a successful business. In today’s digital landscape, using eye-catching imagery and…

DIY Branding and Design: A Designer Perspective

There is a lot to consider when discussing the importance of top-tier branding and design elements.  While professionalism should always be at the forefront of how you visually deliver your brand, you might not always know what’s best for your own brand. Sometimes an “outside” perspective can help relay what truly is most suitable for your brand, without any personal…

The Importance of the Logo

Strong branding helps make a lasting impression that sets your business apart from the competition, tells your story and builds loyalty and trust with customers over time. Your brand is not only a representation of your company, it’s also the promise you make to your customers. The value of powerful branding infiltrates the subconscious minds of most people and most…

Press Release: GTMA Acquires Indevver

GTMA ACQUIRES WEB DEVELOPMENT COMPANY INDEVVER INDEVVER BRINGS OVER A DECADE OF CUSTOM WEB DESIGN & DEVELOPMENT EXPERIENCE TO GTMA. VANCOUVER, WA — GTMA, an award-winning digital marketing and creative agency, today announced that it has acquired Indevver Inc., a company that specializes in custom website development, reinforcing its position to grow as a leading full-service digital agency.  The newly…

The Ultimate Guide to C-C-P-A without the P-A-I-N

Making your multifamily business compliant with the new California privacy regulations is easier than you may think! Over the last few weeks, online buzz has been rising about the latest four-letter word in marketing: CCPA. Short for the California Consumer Privacy act, or AB 375, this new act is driving client questions in the multifamily industry about how they will…

Boost Your Apartment Website Performance With HTTPS

Have you made the switch from HTTP to HTTPS yet? Ever since Google started using HTTPS as a ranking signal, more and more website owners have been making the switch purely for the SEO benefits. However, countless others have been putting it off because it hardly seems necessary if a website doesn’t deal with sensitive information. Well, as of October…

GTMA Picks Up Wins at IAC and The Addys

GTMA Wins Big! GTMA is excited to announce another round of awards at the IAC and Addys this year. GTMA stands apart from the multifamily marketing industry as the only company recognized for integration of creative, technology, and media awards outside of multifamily. The awards recognize GTMA’s innovative digital campaigns on behalf of clients and original video content created to promote…

SEO Need-to-Knows For Your Apartment Community

8 Things Every Apartment Marketer Needs To Know About SEO It’s obvious that Google plays a huge role in getting potential leads to your site, but what’s less obvious is how Google ranks your community’s site against your competitors. Here are some things to keep in mind when planning out your community’s SEO strategy. Make a Good First Impression When…

GTMA and Razz Interactive Sweep Against Big Name Competitors at 2016 W³ Awards

The Winners of the 2016 W³  Awards were announced by the Academy of Interactive and Visual Arts last week. Receiving nearly 5,000 entries, the W3 Awards honors outstanding Websites, Web Marketing, Web Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide.  The W³ Awards is sanctioned and judged by the Academy…

GTMA’s Complete Guide to The NaaEduConf

It’s that time of year again.  No, not Christmas -- the 2016 NAA Education Conference & Exposition, duh!  Think of it as an educational Christmas for multifamily professionals.  GTMA will be there in spirit (and online of course) very much leading the multifamily thoughts and discussions. Therefore, we’ve created our very own guide to NaaEduConf!  Follow along with GTMA as…