It’s no surprise that one of the busiest times for social media is during the holidays. Of course, the new Star Wars movie helps with that. But while gathering with family and friends is the priority for many of us, they can also drive us crazy (hey, somebody had to say it). So, where do we go for a welcomed distraction? You guessed it: Facebook, Twitter, Instagram, and Snapchat.
So, as you post during the holiday season, there are several things that you should be doing to bring interest and eyeballs to your community through social media.
Inform of Unique Specials or Holiday Office Hours
The holidays are a hectic time for any management office. Holiday hours are in effect, team members are trying to get reports in, and everyone is scrambling to get things done before checking out. This is a time where your residents, current and prospective, need to be informed. Are the offices going to be closed or have different hours? Will maintenance be out that week? Are you conducting end-of-the-year specials? Plan ahead and communicate with your audience what they need to know via social networks so everyone stays informed.
The holidays should be a time of joy and laughter – depending on how much eggnog your crazy uncle drinks. Don’t be afraid to show your community’s personality by adorning the office and communal areas with seasonal decorations. If it’s in the budget, throw your residents a holiday party, which allows your community to grow closer and become more engaged. Capturing these moments and distributing them through social media is a fun way to connect with a potential resident who values these touchpoints. This enthusiasm will show in the content you create and will help turn strangers into neighbors.
Engage Your Audience with Relevant, Timely Content
As this is a slow period for residents and a fast period for social media, you need to take advantage of this and use that extra time to engage with your virtual community. By reaching out to a larger audience during this critical time, you are putting the community in the spotlight and increasing the chance that leads and residents will come into the office. Schedule out content to publish on the big day while you’re out of the office and by all means wish your audience a happy holiday!
And from all of us at GTMA, we wish you the happiest of holidays and happy new year!