OUR APPROACH.
All roads lead back to one central resource, a digital hub, for all that encompasses your brand. Your website is not only the foundation of your digital marketing strategy but a framework for building a successful business. Rarely are website themes one size fits all. At GTMA, our professional design and development team takes ideas from concept to reality by creating custom, fully-functional WordPress websites that are purpose-built to achieve your specific goals.
With over a decade of experience, our web-obsessed team of engineers has done it all. A few of our favorite industries and projects types we work on include:
THE DEVELOPMENT PROCESS.
RESEARCH + STRATEGY
As a data-driven digital agency, our process starts with a full assessment of the web project. This hands-on discovery phase includes in-depth research and analysis of your brand, customers, goals, and the competitive landscape. Taking a deep dive into the data gives our SEO and web development experts further insight and a solid foundation for making strategic decisions to set you up for success. After discussing your business goals, existing pain points, and any unique feature requests, we walk clients through a detailed plan that outlines the next steps, meets set deadlines, and maximizes your budget.
CONTENT CREATION + DESIGN
GTMA is an agency rooted in creating award-winning visual content and telling captivating stories for our clients. Using data-based recommendations for content strategy, messaging, UX, and more, our in-house creative services team produces original, site-specific content to bring your story to life. Incorporating custom animations, branded icons, and other interactive visual elements enhances your site content and user experience. From header to footer, we deliberately design every visual element to engage, persuade, and convert your target audience and ultimately grow your business.
BUILD + LAUNCH
GTMA websites are accessible, responsive, optimized, and expertly-engineered using custom themes, modules, and modern development tools to meet your specific needs. Our experienced web developers work across a variety of content management systems to provide the best website for clients on any platform. We also have a dedicated SEO department to provide thorough on-site and off-site optimizations, tracking and analytics, story-driven copywriting, and more. As your trusted web development company, we ensure clients are kept up-to-speed and involved in the conversation at every step of the process. After building out your site wireframe, we share an interactive model to allow clients to preview the full experience and offer feedback before implementation.
EVALUATE + MONITOR
Ensuring your site or application is always online and accessible for your audience is our top priority. By automating security checks, our web development team regularly scans your site for vulnerabilities, page speed, and uptime performance. Monthly reports are sent with a comprehensive overview of your site health and any updates or changes made to the site. Regular backups create a history in order to allow restoration of past versions as necessary. Our accessibility and compliance tools keep the site accessible and allow all kinds of users to enjoy your content.
OUR CAPABILITIES.
Creating an online business solution that produces conversions, generates leads, sells products, or teaches users is essential in our digital age. Whether it's building a brand new site from the bottom up, fixing a broken one, or ensuring on-going maintenance and upkeep, our professional web designers and developers have the ambition and experience to deliver.
We specialize in creating intuitive, adaptable, fully-functional websites that help our clients grow their business and stand out among competitors. As a full-service agency, GTMA offers a synergistic approach to website design and digital marketing.
BRAND DEVELOPMENT.
Our experienced team of creative professionals develops engaging and unique brand identities and messaging strategies using market research and competitive analysis to back up our decisions. Storytelling using these tools is imperative to a successful brand and a core feature of our web development and design agency's services and capabilities.COMPETITIVE ANALYSIS.
After analyzing your market and target audience, we perform extensive research on your competitors and all aspects of their marketing efforts. By measuring and comparing the data, we provide clients with a comprehensive report that includes strategic recommendations in which we use to inform our strategy.CONTENT STRATEGY.
Focusing on action-based insights drawn from effective data collection and market research, we develop a content strategy that supports your goals and provides a solid foundation for your digital marketing efforts. Whether it be a blog post, photograph, video, or interactive experience, GTMA creates compelling content that drives traffic and connects with customers that convert.COPYWRITING.
Telling compelling stories is the foundation of our digital agency. We write strategic and engaging website copy that effectively communicates your company's unique story in the voice of your brand. Not only that, but we also optimize the information to spark interest, enhance search results, and funnel leads to the most applicable CTA.CUSTOM INTEGRATIONS + WEB APPLICATIONS.
From third-party integrations and APIs to custom web tools, we have the experience and expertise to build and incorporate the additional features you need into your website. We take a modern approach to web development, using best-in-class tools to build a success-driven web application that exceeds your expectations.E-COMMERCE.
Analyzing your goals and target audience, we create eCommerce stores that quickly drive conversions and boost sales. Whether you require assistance with an existing online web store or need one built from scratch, we have an experienced team of developers and engineers ready to craft it for you.PRIVACY POLICY INTEGRATION.
Websites are constantly collecting personal user information (names, emails, etc.) from things like contact forms, newsletter subscriptions, and web analytics tools. No matter the size or location of your company, we recommend ALL clients include an up-to-date privacy policy that discloses what information is collected, its intended use, if it is shared, and so on.SEO (SEARCH ENGINE OPTIMIZATION).
Websites should be dynamically growing, changing, and adapting to consumer and market needs. Good SEO work should be an ongoing process, too, as it adapts and maintains your business online. GTMA has an expert SEO team that integrates several tactics to enhance your organic search results both on and off your website.SECURITY, MAINTENANCE, + SUPPORT.
Maintenance can prevent many issues on your website before they become a problem. A fast, secure, updated site allows your clients and customers to experience consistency across platforms and helps improve your ranking on Google search results. Sites hosted and managed by GTMA ensure optimal performance and responsiveness at all times.USER EXPERIENCE + USER INTERFACE (UX/UI).
After determining the needs and expectations of both the client and target audience, we organize the site information to create an easy-to-follow navigational structure, a focused sitemap, and a conversion-driven user flow tied to clear goals. Using our market research and competitive analysis, we work with clients to design and A/B test user flows to refine the site structure and define the best CTAs for your audience.WEBSITE ACCESSIBILITY + COMPLIANCE (ADA).
GTMA offers an AI-powered solution that is revolutionizing the industry by making web accessibility simple, automatic, immediate, affordable, and in compliance with the WCAG 2.1, ADA, Section 508, and other worldwide legislation. These code, design, and copy standards allow people with disabilities unhindered access to your website.WEBSITE DESIGN.
GTMA websites are intuitive, responsive, conversion-driven, and purpose-built to exceed client expectations. While we specialize in WordPress web design, our skilled designers and developers have the skill and expertise to work across a variety of content management systems and provide the best corporate website for clients on any platform.WEBSITE HOSTING.
We offer cloud-hosting solutions that provide clients with a dedicated web server, databases, and more. Our web strategists ensure your website is hosted on the best server to keep it running smoothly and eliminate precious downtime. The solutions we provide include security and site performance monitoring, SSL, daily backups, smart caching, and more.WORDPRESS WEBSITE DESIGN.
We are a team of highly trained WordPress professionals bearing over a decade of experience using the platform to provide customizable web solutions to diverse clients across the country. From building custom themes and plugins to maintenance and hosting, we have the tools and expertise to deliver successful results.WE’VE GOT MAD SKILLS.
HERE ARE A FEW MORE, IF YOU’RE INTERESTED.
Web Maintenance + Support
Web maintenance + support that helps prevent issues before they become a problem. Includes technical SEO, Google Search Console, Analytics + Tag Manager setup, quality assurance, training, AI-powered accessibility, compliance, and more.
SEO
Integrating several SEO tactics to enhance organic search results both on and off your website. Our “white-glove” reputation marketing includes dashboard access & third-party management to online dialogue about your brand.
Design
Cultivating ideas and creating engaging visual experiences through typography, imagery, color, and form. Strategically selecting color hues, fonts, patterns, and other components to produce eye-catching graphic designs.
Lead Generation
Helping customers find your business online and vice versa. Telling stories through paid search and display campaigns designed to effectively and efficiently generate leads and drive traffic.