Branding

8 Signs It May Be Time For A Rebrand.

8 Signs It May Be Time For A Rebrand.

Rebrands are a natural stage in the life cycle of every brand or business. It’s more likely to be a matter of when, not if,  you will rework your brand into a newer, better, stronger-than-ever version of itself. Whether it’s a top-to-bottom reinvention of your business model through its name and logo or just a modification to the color palette…

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Who Owns Your Website & All Its Content?

Who Owns Your Website & All Its Content?

DO YOU ACTUALLY OWN THE SITE YOU PAID AN AGENCY TO BUILD? So you need a new website built. You go to an experienced web development agency and want a custom, fully functional, and purpose-built site designed to achieve your specific goals. But when it's all said and done, who owns the final product? Underneath the beauty of a modern…

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Why The Rebrand? A Look At The New GTMA.

Why The Rebrand? A Look At The New GTMA.

Why do businesses rebrand? For lots of reasons like going after a new audience, feeling outdated, more alignment with what your business is now versus when it began, and even acquiring another business. So, why did GTMA rebrand? For all of those reasons.  Going After a New Audience. GTMA has a rich history of over 10 years of marketing excellence…

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DIY BRANDING: A Designer Perspective.

DIY BRANDING: A Designer Perspective.

There is a lot to consider when discussing the importance of top-tier branding and design elements.  While professionalism should always be at the forefront of how you visually deliver your brand, you might not always know what’s best for your own brand. Sometimes an “outside” perspective can help relay what truly is most suitable for your brand, without any personal…

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The Importance of the Logo.

The Importance of the Logo.

Strong branding helps make a lasting impression that sets your business apart from the competition, tells your story and builds loyalty and trust with customers over time. Your brand is not only a representation of your company, it’s also the promise you make to your customers. The value of powerful branding infiltrates the subconscious minds of most people and most…

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