Branding

Understanding & Using Brand Guidelines

Understanding & Using Brand Guidelines

You’ve just started a new role in the marketing department at a new company. You’ve been given this hefty document (likely a digital PDF, because who prints stuff anymore?) called… BRAND GUIDELINES. It seems like a daunting piece of literature at first, but you will come to learn that this document will become your lifeline when it comes to communicating…

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Understanding Typography & What It Means For Your Brand

Understanding Typography & What It Means For Your Brand

Though often overlooked, typography comprises a very large part of a brand’s identity. Think about all the aspects of your brand that use written content — website, packaging, emails, print collateral, social media content, and internal documents all use written text. The way this text looks can communicate just as much as the writing itself. Understanding typography and creating consistent…

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Understanding Color Marketing & What It Means For Your Brand.

Understanding Color Marketing & What It Means For Your Brand.

Color is used as a communication tool in most aspects of life—it is vital to expression and the human experience. Our wardrobe reflects the colors we want to project. We buy and use products in colors we like. We paint and decorate our homes in colors we find joy and peace in. Colors have become ingrained signals to use. In…

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8 Signs It May Be Time For A Rebrand

8 Signs It May Be Time For A Rebrand

Rebrands are a natural stage in the life cycle of every brand or business. It’s more likely to be a matter of when, not if,  you will rework your brand into a newer, better, stronger-than-ever version of itself. Whether it’s a top-to-bottom reinvention of your business model through its name and logo or just a modification to the color palette…

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Who Owns Your Website & All Its Content?

Who Owns Your Website & All Its Content?

DO YOU ACTUALLY OWN THE SITE YOU PAID AN AGENCY TO BUILD? So you need a new website built. You go to an experienced web development agency and want a custom, fully functional, and purpose-built site designed to achieve your specific goals. But when it's all said and done, who owns your website or the final product? Underneath the beauty…

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Why The Rebrand? A Look At The New GTMA

Why The Rebrand? A Look At The New GTMA

Why do businesses rebrand? For lots of reasons like going after a new audience, feeling outdated, more alignment with what your business is now versus when it began, and even acquiring another business. So, why did GTMA rebrand? For all of those reasons.  Going After a New Audience GTMA has a rich history of over 10 years of marketing excellence…

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DIY Branding and Design: A Designer Perspective

DIY Branding and Design: A Designer Perspective

There is a lot to consider when discussing the importance of top-tier branding and design elements.  While professionalism should always be at the forefront of how you visually deliver your brand, you might not always know what’s best for your own brand. Sometimes an “outside” perspective can help relay what truly is most suitable for your brand, without any personal…

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The Importance of the Logo

The Importance of the Logo

Strong branding helps make a lasting impression that sets your business apart from the competition, tells your story and builds loyalty and trust with customers over time. Your brand is not only a representation of your company, it’s also the promise you make to your customers. The value of powerful branding infiltrates the subconscious minds of most people and most…

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