Branding

Why The Rebrand? A Look At The New GTMA.

Why The Rebrand? A Look At The New GTMA.

Why do businesses rebrand? For lots of reasons like going after a new audience, feeling outdated, more alignment with what your business is now versus when it began, and even acquiring another business. So, why did GTMA rebrand? For all of those reasons.  Going After a New Audience. GTMA has a rich history of over 10 years of marketing excellence…

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DIY BRANDING: A Designer Perspective.

DIY BRANDING: A Designer Perspective.

There is a lot to consider when discussing the importance of top-tier branding and design elements.  While professionalism should always be at the forefront of how you visually deliver your brand, you might not always know what’s best for your own brand. Sometimes an “outside” perspective can help relay what truly is most suitable for your brand, without any personal…

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The Importance of the Logo.

The Importance of the Logo.

Strong branding helps make a lasting impression that sets your business apart from the competition, tells your story and builds loyalty and trust with customers over time. Your brand is not only a representation of your company, it’s also the promise you make to your customers.  The value of powerful branding infiltrates the subconscious minds of most people and most…

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