Real Estate Development

The Conversion Cherry On Top.

The Conversion Cherry On Top.

The Return of the Great Display. Wait, what!? You’re writing about Display Ads? That’s so 2005...or is it? Display ads are like the billboards of the internet. They tell your audience what’s going on in as few words as possible, only holding their attention for a split second. On the other hand, search ads use a more targeted approach, delivering…

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SEO Strategies Lease-ups vs. Stabilized Apartments

SEO Strategies Lease-ups vs. Stabilized Apartments

SEO strategies for lease-ups vs. stabilized apartments should not look exactly the same. In this article, we’re going to focus on what your end goal is and then work backward in order to determine what kind of SEO campaign you actually need. Given all of our previous articles on what SEO is, we’ll assume our readers have a basic understanding…

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Top 5 Best Apartment Lifestyle Videos

Top 5 Best Apartment Lifestyle Videos

So what’s the deal with Lifestyle Videos and apartments? Like all of the visual production we create here at GTMA, these pieces are all about the story. Lifestyle videos are the best way to communicate what life could be like for future residents at your apartment community. We try to work in a little of everything - the neighborhood, your community,…

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Top 10 Best Apartment Micro-Moments

Top 10 Best Apartment Micro-Moments

As the Chief Creative Officer at GTMA, I love it when we get to do micro-moments. Micro-Moments are a chance to either find a way to tell a complete story in a very short period of time or an opportunity to focus on one specific aspect of a given community. Sometimes 15 seconds is more than enough time to say…

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GTMA Lands a Spot on the Inc. 5000 List, Again

GTMA Lands a Spot on the Inc. 5000 List, Again

GTMA has done it again - we made the INC 5000 list for the second year in a row! Like the Energizer Bunny, we just keep growing. Or is that “going”? Either way, we’re doing both. Now with over 50 full-time employees, GTMA is most definitely growing, but we are also going - like when we moved our headquarters to the Pacific…

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THE SLOW DEATH OF TWITTER

THE SLOW DEATH OF TWITTER

[embed]https://www.youtube.com/watch?v=BSaJVUeLWic&feature=youtu.be[/embed] Hello Friends, fans, and social media fanatics! One of our core values here at GTMA is integrity, which works its way into the products and services that we offer our client partners. Our goal is to only utilize platforms that we truly believe will benefit our campaigns and help us achieve your goals. In this environment of constant change…

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GTMA’s Complete Guide to The NaaEduConf

GTMA’s Complete Guide to The NaaEduConf

It’s that time of year again.  No, not Christmas -- the 2016 NAA Education Conference & Exposition, duh!  Think of it as an educational Christmas for multifamily professionals.  GTMA will be there in spirit (and online of course) very much leading the multifamily thoughts and discussions. Therefore, we’ve created our very own guide to NaaEduConf!  Follow along with GTMA as…

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Up, Up But Not Too Far Away (Connecting with your Audience Using Aerial Videography)

Up, Up But Not Too Far Away (Connecting with your Audience Using Aerial Videography)

Video shot from the sky is just plain cool. And while its easy to get caught up in the novelty of a camera soaring over your community and seeing it from a whole new perspective, at the end of the day — remember that your aerial video must be more than ‘cool’, it must tell a compelling story. Take an image of…

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GTMA Wins Video Awards at AIM Conference

GTMA Wins Video Awards at AIM Conference

Once a year apartment markerters from all over the country converge on Huntington Beach, California for the Apartment Internet Marketing Conference. GTMA wasn't a sponsor this year, but we were there in spirit by participating in the 2016 AIM Video Awards. An original video and a $20 donation to the Housing Industry Fund got us in the competition. As a "vendor," even though we despise…

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Inside The Developer’s Head – Alta Scottsdale

Inside The Developer’s Head – Alta Scottsdale

Welcome to the first episode of our new web series titled "Inside The Developers Head," where we walk down the road less traveled interviewing intriguing developers and learning the ins and outs of building innovative communities. In our first episode, we interview Todd Taylor, the Director of Development of Arizona and Nevada for Wood Partners in the clubhouse of Alta Scottsdale.  …

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