Apartment Social Media

Social Media Marketing for Multifamily: Strategies That Drive Leasing Results

Social media has evolved from a digital hangout to a powerful tool for multifamily property marketing. Today’s renters expect more than floor plans and pricing—they want to connect with brands that reflect their lifestyle, values, and community. That’s where social media comes in. For multifamily marketers, leveraging social platforms is no longer optional—it's essential for visibility, trust, and lead generation.…

Reputation Management Theater – “The Maintenance-Management Conspiracy”

Beware! The accusations in this episode of reputation management theater are offensive and borderline racist while simultaneously calling out others for being racist. We don't know the full story here, and we don't know what the management and maintenance are conspiring about, but we do know this review is downright hilarious. The grammar never fails to entertain, and the drama unfolding…

Reputation Management Theater – Meat Gazing

In episode 7 of Reputation Management Theater our fearless CEO Joshua Swanson and his trustworthy Shakespearean actors perform a 5-star apartment review! How does an apartment building get good online reviews and build a positive reputation? Find out by watching this episode. Oh, also, be sure you're paying close attention to the dress code needed by the maintenance staff in…

#PetFriendly Communities Mean Loyalty (And Not Just From The Dogs)

The American Humane Society reports that 72% of renters have pets — woof that’s a good chunk of the population! Yet despite the overwhelming percentage of pet owners, an apartments.com survey found that renters still experience difficulty finding pet friendly housing, and tragically housing problems are one of the main reasons pets are given up to animal shelters. &amp;lt;p&amp;gt;…

GTMA’s Complete Guide to The NaaEduConf

It’s that time of year again. No, not Christmas -- the 2016 NAA Education Conference & Exposition, duh! Think of it as an educational Christmas for multifamily professionals. GTMA will be there in spirit (and online of course) very much leading the multifamily thoughts and discussions. Therefore, we’ve created our very own guide to NaaEduConf! Follow along with GTMA as…

Reputation Management Theater – Fetus In The Freezer

In Episode 7 of Reputation Management Theater, our bold CEO, Joshua Swanson, teams up with his reliable Shakespearean actors to bring an apartment review to life. The review highlights the critical importance of cleaning out freezers before welcoming new residents. While some apartments might feel "a little ghetto," apartment managers, don’t let that hold you back—take charge by keeping those…

Reputation Management Theater – “Pompass” Clowns

https://youtu.be/BhUHjWfH4vI Some words used to describe apartments in online reviews are simply so perfect, they deserve their own Shakespearean actor to perform them for all of us to enjoy. Why are we taking the time to invest further into these unspellchecked reviews? Because the world is full of haters and our job is to fight back against those haters on behalf of our…

Apartment Marketing Using Facebook’s Retargeting Tools

Hopefully the reason you're here reading this piece is because you were captivated by the above video, clicked our link and came to this article. You wouldn't have been served the video via Facebook Exchange unless you had some interaction with GoToMyApartment before. Did you like our Facebook page, visit our website, watch one of our Facebook videos or maybe you're on…

GTMA + #Multifamilysms = Awesome Micro Content

Each year, the multifamily conference circuit seems to add more and more options and learning opportunities for us to attend. Since we're a digital agency, the Multifamily Social Media Summit is a no brainer for us to share how much we've embraced the changes to the ever-evolving playground of digital marketing for multifamily. Our belief is that media is quickly taking over the digital advertising space…

Social Media Tips For The Holidays

It's no surprise that one of the busiest times for social media is during the holidays. Of course, the new Star Wars movie helps with that. But while gathering with family and friends is the priority for many of us, they can also drive us crazy (hey, somebody had to say it). So, where do we go for a welcomed distraction? You guessed it: Facebook,…