Apartment Social Media

The Ultimate Guide to Running Social Media Contests for Your Community

  Running a contest on social media might seem a bit daunting, but there is an enormous benefit to doing so. Social media contests give your apartment community the chance to increase engagement, promote a leasing special, generate resident content or gain recognition on your property’s social media. You can have fun while achieving your goal and increase engagement on your property’s…

How To Humanize Your Apartment Community on Social Media

We all know that maintaining an active, engaging social media presence for your multifamily apartment community is a must. But something that so many communities get wrong is forgetting to use these tools to humanize their brand. These are perfect platforms to showcase personal content that produces more engagement, and it will go the extra mile in strengthening the relationship you have with your current…

Developing a Killer Google Plus Strategy

Oh, Google Plus… the network that many people forget about, probably unfairly so. Maybe you’ve never even used Google Plus (or, as it’s often known, Google+), and you’ve only heard the name. But what you may not realize is that having a strategy for Google Plus can actually be very beneficial to your business overall. You’ve built your brand across…

Ways to Cross Promote Your Apartment Community’s Digital Channels

It has been said that man cannot survive on bread alone, as such your digital marketing strategy cannot survive solely on one platform.  Cultivating relationships with followers and distributing content across multiple platforms is key to reaching a larger audience, which may translate to more leases and renewals. If done well, cross-promotion is a great way to direct your audience…

5 Reasons Why Your Apartment Community Needs a Blog

At GTMA, we talk a lot about controlling the online story that's being told about your apartment community. That usually results in is creating social media profiles for joining conversations and letting future residents know what you're all about. Additionally, getting ingrained in the local community and being a fixture in that community can also speak to what your community values and future residents…

Twitter for Apartment Marketing: Start the Conversation that Leads to Leases

I know that there are some of you out there that still aren't buying the long-term benefits of Twitter for apartment marketing. You know what? A few years ago, I wouldn't have bought it either. But as marketers and brands alike have jumped on Twitter to "sell, sell, sell", the team at GTMA understand that it takes a different approach to reach…

Your Brand New Multifamily Instagram Marketing Strategy

You’ve heard about it, you’ve seen it, and perhaps your property even has it: Instagram, the image-based social network that has quickly grown from being merely an iOS app used by a handful of photographers and teenagers to a dominant social network that has attracted over 300 million users— yes, even multifamily communities. But are you taking full advantage of an Instagram marketing strategy as…

Your Community Is A Character – Apartment Video Tours

https://youtu.be/Z9U6TvkRJGo Your Community Is A Character At GTMA we pride ourselves in not limiting our approach to telling the story of an apartment community. Sure, we do apartment photography and apartment video tours, but we recognize that you can’t make every apartment communities personality fit into a single mold. We have many styles when it comes to our real estate video products,…