Apartment Video Tour
5 Strategies: Visual Narratives in Multifamily Marketing Videos
Step into the spotlight of multifamily marketing in the digital age, where the battle for attention is fierce and competition is relentless. In a world where goldfish have longer attention spans than the average person, and content is abundant like never before. Now more than ever, it's time to harness the power of visual narratives and unlock the secrets to…
Read More5 Tips To Creating The Best DIY Apartment Video Tours
At the moment one of the biggest challenges to giving apartment tours is that people aren’t coming to your physical property. It might be the social distancing to stop the spread of the COVID-19 virus right now, but sometimes it can be a scheduling conflict or an out-of-state potential resident that will require the need to do an impromptu home…
Read MoreComing Soon – Don’t Wait to Start Telling Your Story
So, the buildings not built yet, but you really want to start capturing leads and storytelling NOW! What can you do? One of the most important times to begin storytelling of your apartment community is before it’s even built -- that’s where the 'Coming Soon Video' shines. The minute you have a lead capturing landing page live for your new…
Read MoreWhy You Need To Pay Attention to 360 Video
360 Video Isn't Just a Cool New Tech Toy, It's the Future of Advertising There was a time, not too long ago, when a few photos posted to a Craigslist ad would be enough to entice potential renters to step through the doors of your apartment community and take a tour. **cue laughter** Needless to say, those days are far…
Read MoreWhy Video Advertising on Facebook is Here to Stay
Pay-per-click campaigns are a steady bet even in the ever changing digital world, but new mediums are infiltrating the digital marketing sphere that advertisers need to adopt -- like, yesterday. Video advertising, in particular, is increasingly gaining ground on social feeds, and the medium itself is evolving (think: live streaming, virtual reality, etc.). It’s important to note, however, that there’s…
Read MoreConnecting with your Audience Using Aerial Videography
Up, Up But Not Too Far Away Video shot from the sky, using aerial videography is just plain cool. And while its easy to get caught up in the novelty of a camera soaring over your community and seeing it from a whole new perspective, at the end of the day — remember that your aerial video must be more than ‘cool’, it…
Read MoreHow Using Digital Media Helps Renters Experience the Lifestyle of Your Apartment Community
There was a time when having just a few photos in a Craigslist posting or an ad would be enough to entice a potential renter to come through the doors of your apartment community and take a tour. Now, competition has grown and technology, like digital media, has allowed people to experience more on their portable and smart devices which…
Read MoreGTMA Does Apartment Pool Photography the Right Way
Here at GTMA, we're storytellers - plain and simple. But you already knew that. But did you also know that our media team is made up of filmmakers? That's right, we don't just do the pointing and shooting. Shots are planned out, carefully constructed, and flawlessly executed (pat on the back). That's not to say we don't run into obstacles along…
Read MoreVideo and Photography for High-Rise Apartments
We're back again from 8TH + HOPE High-Rise Apartments and we're very much excited to show off all the awesome photos that came from our visit. By now, you've hopefully already seen our intense aerial video of 8TH + HOPE where we took a drone, flew it up, over and inside the community to give people a distinct look at this…
Read MoreDiversify YOUR Apartment Video Content
Diversify, Diversify, Diversify Most people know that the first principle of investment is to DIVERSIFY. Well, believe it or not, that goes for apartment marketing, too. Particularly apartment video content. When I speak with someone about purchasing our media products, they balk at the idea of doing multiple apartment videos. I get it, there is only one community, why should…
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