PPC

Multifamily Lead Generation Strategies to Fill Units Faster

When it comes to multifamily communities, finding qualified renters efficiently is essential. In this article, we’ll dive into proven multifamily lead generation strategies that boost visibility, drive traffic, and convert prospects into residents. Along the way, we’ll highlight GTMA services—SEO, paid ads, content marketing, and resident referral programs—to help your property stand out. 1. Optimize Your Website for Leasing SEO…

Case Study: GTMA’s Search Ad Strategy Surpasses Industry Benchmarks for Apartment Campaigns

Overview At GTMA, our media strategy for apartment marketing campaigns has consistently outperformed industry standards, delivering exceptional results for our clients. Whether it’s advertising luxury units, 1-3 bedroom listings, or pet-friendly apartments, our search ad campaigns have been driving unmatched engagement and conversions—all while keeping costs significantly lower than the competition. Key Metrics & Results Across multiple campaigns, GTMA’s search…

AI-Ready Digital Marketing with GTMA

Once upon a time at GTMA Agency, coworkers Kevin, Beka, and a talented new employee named Art embarked on an exciting mission to educate readers about the latest AI (artificial intelligence) changes reshaping the world of marketing and GTMA. Together, they brainstormed ideas, meticulously crafted bullet points, and diligently constructed the beginning, middle, and end of this enlightening blog. As…

Google’s Breakup with Modified Keyword Match

If you keep an eye on Google’s Search Ad updates (which, as a savvy marketer reading our blog right now, of course, you do!), you may have heard the recent announcement that they have begun the process of pairing down the kinds of keywords made available in their campaigns. With PLENTY of time and notice (yes, that is a hint…

Upgrade Your Apartment Community’s PPC Campaign with Geotargeting

Paid media continues to be one of the most effective ways to capture the attention of your apartment community's online audience. However, these types of campaigns require a reasonable budget and it becomes increasingly difficult to compete with larger organizations that have higher budgets for the same offering as yours in the same area as yours. Fortunately, the emergence of Geotargeting allows…

Spotlighting Your Property’s Killer Amenities in Your Digital Strategy

Ah, there’s no place like HOME… especially when it’s got so many built-in perks to living there. But before people decide to make your community their home, you’ve got to let them know what you’ve got…and when it comes to showcasing your assets, is there a strategy that dictates what you should be highlighting? That’s the question we’re going to answer today!…

Building the Perfect Landing Page to Convert Your Community’s PPC Traffic

Whether you're building a website for your apartment community or setting up an advertising campaign, you've likely encountered the question of where to send your traffic to. The main website sounds like the most logical choice, but is your website enough to generate viable leads? If not, building a conversion-optimized landing page is your best bet to generate the best possible leads that will…