Social Media

Reputation Management Theater – “Pompass” Clowns

https://youtu.be/BhUHjWfH4vI Some words used to describe apartments in online reviews are simply so perfect, they deserve their own Shakespearean actor to perform them for all of us to enjoy. Why are we taking the time to invest further into these unspellchecked reviews? Because the world is full of haters and our job is to fight back against those haters on behalf of our…

Control Your Story: A New Kind of Marketing for 2016

In the not so distant past there was a mystical force that dictated what consumers consumed. That force created things called “fads” and seemed almost omniscient in its ability to communicate a specific message that opened wallets. This brought on the creation of huge brands and multi-national corporations with record sales larger than the GDP’s of most countries. That force…

Apartment Marketing Using Facebook’s Retargeting Tools

Hopefully the reason you're here reading this piece is because you were captivated by the above video, clicked our link and came to this article. You wouldn't have been served the video via Facebook Exchange unless you had some interaction with GoToMyApartment before. Did you like our Facebook page, visit our website, watch one of our Facebook videos or maybe you're on…

Social Media Tips For The Holidays

It's no surprise that one of the busiest times for social media is during the holidays. Of course, the new Star Wars movie helps with that. But while gathering with family and friends is the priority for many of us, they can also drive us crazy (hey, somebody had to say it). So, where do we go for a welcomed distraction? You guessed it: Facebook,…

The Ultimate Guide to Running Social Media Contests for Your Community

  Running a contest on social media might seem a bit daunting, but there is an enormous benefit to doing so. Social media contests give your apartment community the chance to increase engagement, promote a leasing special, generate resident content or gain recognition on your property’s social media. You can have fun while achieving your goal and increase engagement on your property’s…

Ways to Get Your Residents Involved with Your Community on Social Media

It can be a frustrating battle trying to get your residents involved with your community on social media, and it all starts with getting them to care. You can sit and stare at the number of followers, and some weeks it just won’t go up no matter what you seem to try. The good news is that where there’s a will there’s…

How To Humanize Your Apartment Community on Social Media

We all know that maintaining an active, engaging social media presence for your multifamily apartment community is a must. But something that so many communities get wrong is forgetting to use these tools to humanize their brand. These are perfect platforms to showcase personal content that produces more engagement, and it will go the extra mile in strengthening the relationship you have with your current…

Ways to Cross Promote Your Apartment Community’s Digital Channels

It has been said that man cannot survive on bread alone, as such your digital marketing strategy cannot survive solely on one platform.  Cultivating relationships with followers and distributing content across multiple platforms is key to reaching a larger audience, which may translate to more leases and renewals. If done well, cross-promotion is a great way to direct your audience…

Live Streaming Apps, Meerkat and Periscope, Changing Multifamily Marketing Forever

Last week, Periscope, Twitter’s live streaming acquisition, launched to the public and two hours later the 30-day old Meerkat announced they had raised $14 million in funding and amassed a half-million users.  Why so much interest in these two mobile apps? Simply put, their technology makes the immediacy of social media even more immediate. DOWNLOAD MEERKAT HERE: http://meerkatapp.co As a self-proclaimed…

How Using Social Media Boosts Your Apartment Community’s SEO

Most apartment marketers think of SEO and social media as two distinct marketing channels, with separate strategies assigned to each. And that's true, you do need to employ a unique approach for your community to each platform. But there are also some great overlapping benefits that you get when you mix the two. Here are seven ways that maintaining an active…