Apartment Marketing

Coming Soon – Don’t Wait to Start Telling Your Story

So, the buildings not built yet, but you really want to start capturing leads and storytelling NOW! What can you do?  One of the most important times to begin storytelling of your apartment community is before it’s even built -- that’s where the 'Coming Soon Video' shines. The minute you have a lead capturing landing page live for your new…

GTMA Picks Up Wins at IAC and The Addys

GTMA Wins Big! GTMA is excited to announce another round of awards at the IAC and Addys this year. GTMA stands apart from the multifamily marketing industry as the only company recognized for integration of creative, technology, and media awards outside of multifamily. The awards recognize GTMA’s innovative digital campaigns on behalf of clients and original video content created to promote…

Digital Marketing in the Short Term Vs. Long Term

The Monetization of Social Media In the mid 2000s, pop rock band Panic! At The Disco grew a large enough fanbase for the music industry to take notice, so much so that they were signed before ever playing a show for an audience.  They climbed to popularity this entirely through growing a massive following on Myspace and engaging with an…

SEO Need-to-Knows For Your Apartment Community

8 Things Every Apartment Marketer Needs To Know About SEO It’s obvious that Google plays a huge role in getting potential leads to your site, but what’s less obvious is how Google ranks your community’s site against your competitors. Here are some things to keep in mind when planning out your community’s SEO strategy. Make a Good First Impression When…

The Ins and Outs of Content Marketing

Content Marketing Basics Chances are you’ve heard plenty of buzz around the term ‘content marketing’ or been told that you apartment community needs a content marketing strategy (yes, you do!).  Regardless of how much time you spend in the blogosphere or social media universe, it’s important to understand how this powerful marketing tool might involve anything from a blog post…

GTMA’S 2017 MULTIFAMILY MARKETING PREDICTIONS

2017 Predictions For the Multifamily Industry Predicting outcomes in 2016 was a tough business!  But it's a whole new year with brand new emerging trends, technology, and possibilities -- which is why the team at GTMA put together a comprehensive outline of some of the most pertinent marketing predictions to multifamily in 2017. The city of Los Angeles saw 20,000 new…

Changes Coming To Instagram

Changes Coming To Instagram Instagram is always going through a multitude of changes in the digital marketing world. As an app that began solely as a medium to share the photographs taken by its users, Instagram as catapulted to become one of the key players in social advertising. After Facebook bought Instagram, it finally rolled out advertising options for businesses.…

GTMA and Razz Interactive Sweep Against Big Name Competitors at 2016 W³ Awards

The Winners of the 2016 W³  Awards were announced by the Academy of Interactive and Visual Arts last week. Receiving nearly 5,000 entries, the W3 Awards honors outstanding Websites, Web Marketing, Web Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide.  The W³ Awards is sanctioned and judged by the Academy…

GTMA’s Guide to NMHC Optech 2016

NMHC is the premier destination for what’s next in multifamily, and this week, hundreds of multifamily leaders will gather at the NMHC Optech Conference to elevate the multifamily industry across many sectors from management to technology. At GTMA, we’re talkers. So we couldn’t help but add our two cents to some of the marketing topics of discussion at this year’s…

Mindful Multifamily Management In The 21st Century

How and Why Reaching Millennials Authentically is Everything A recent Wall Street Journal report indicates that many Millennials may become a generation of perpetual renters. A broad swath of the middle class have been affected by a shortage of affordable homes, damaged credit, swelling student loans, and tough approval  standards for buying a home. Clearly,  long-term renters will want their…