Apartment Marketing

Digital Marketing in the Short Term Vs. Long Term

The Monetization of Social Media In the mid 2000s, pop rock band Panic! At The Disco grew a large enough fanbase for the music industry to take notice, so much so that they were signed before ever playing a show for an audience. They climbed to popularity this entirely through growing a massive following on Myspace and engaging with an…

SEO Need-to-Knows For Your Apartment Community

8 Things Every Apartment Marketer Needs To Know About SEO It’s obvious that Google plays a huge role in getting potential leads to your site, but what’s less obvious is how Google ranks your community’s site against your competitors. Here are some things to keep in mind when planning out your community’s SEO strategy. Make a Good First Impression When…

The Ins and Outs of Content Marketing

Content Marketing Basics Chances are you’ve heard plenty of buzz around the term ‘content marketing’ or been told that you apartment community needs a content marketing strategy (yes, you do!). Regardless of how much time you spend in the blogosphere or social media universe, it’s important to understand how this powerful marketing tool might involve anything from a blog post…

GTMA’S 2017 MULTIFAMILY MARKETING PREDICTIONS

2017 Predictions For the Multifamily Industry Predicting outcomes in 2016 was a tough business! But it's a whole new year with brand new emerging trends, technology, and possibilities -- which is why the team at GTMA put together a comprehensive outline of some of the most pertinent marketing predictions to multifamily in 2017. The city of Los Angeles saw 20,000 new…

Changes Coming To Instagram

Changes Coming To Instagram Instagram is always going through a multitude of changes in the digital marketing world. As an app that began solely as a medium to share the photographs taken by its users, Instagram as catapulted to become one of the key players in social advertising. After Facebook bought Instagram, it finally rolled out advertising options for businesses.…

GTMA and Razz Interactive Sweep Against Big Name Competitors at 2016 W³ Awards

The Winners of the 2016 W³ Awards were announced by the Academy of Interactive and Visual Arts last week. Receiving nearly 5,000 entries, the W3 Awards honors outstanding Websites, Web Marketing, Web Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide. The W³ Awards is sanctioned and judged by the Academy…

GTMA’s Guide to NMHC Optech 2016

NMHC is the premier destination for what’s next in multifamily, and this week, hundreds of multifamily leaders will gather at the NMHC Optech Conference to elevate the multifamily industry across many sectors from management to technology. At GTMA, we’re talkers. So we couldn’t help but add our two cents to some of the marketing topics of discussion at this year’s…

Mindful Multifamily Management In The 21st Century

How and Why Reaching Millennials Authentically is Everything A recent Wall Street Journal report indicates that many Millennials may become a generation of perpetual renters. A broad swath of the middle class have been affected by a shortage of affordable homes, damaged credit, swelling student loans, and tough approval standards for buying a home. Clearly, long-term renters will want their…

Case Study: Peak Campus Giveaway Meets Razz Rewards

Storytelling For The Digital Age GTMA is a band of digital storytellers, and we’re always seeking out new avenues to bridge technology and the art of storytelling -- we call it synergy ‘round here. And we’re pretty excited about the synergy we’ve created between GTMA, Razz Interactive and Peak Campus with a multi-faceted campaign aiming to drastically increase renewals and…

#NowTrending: What Trends Tell Us About The Future

Trends Are Tricky When it comes to trends, online and off, it’s tricky deciding which ones will become the next Instagram and which ones are in fact just a trend, or worse -- a fad. It’s easy to jumble the two; both indicate a rising level in popularity of a style, behavior, or product, but there is a major difference…