Apartment Marketing

Case Study: Peak Campus Giveaway Meets Razz Rewards

Storytelling For The Digital Age GTMA is a band of digital storytellers, and we’re always seeking out new avenues to bridge technology and the art of storytelling -- we call it synergy ‘round here.  And we’re pretty excited about the synergy we’ve created between GTMA, Razz Interactive and Peak Campus with a multi-faceted campaign aiming to drastically increase renewals and…

#NowTrending: What Trends Tell Us About The Future

Trends Are Tricky When it comes to trends, online and off, it’s tricky deciding which ones will become the next Instagram and which ones are in fact just a trend, or worse -- a fad.  It’s easy to jumble the two; both indicate a rising level in popularity of a style, behavior, or product, but there is a major difference…

Reputation Management Theater – Season 1

Reputation Management Theater Season One Ends With a Bang (And An Important Message) After 11 episodes, winning big at the AIM Awards and providing a cathartic release of frustration for multifamily professionals everywhere dealing with insane apartment residents, the complete first season of Reputation Management Theater is now online for all to enjoy. PLUS, we're calling on YOU to send…

GTMA’s Guide to Snapchat For Your Community

We See You Snapchat Here at GTMA we are all about evolving with the times and staying on top of where the audiences are hanging out online. At the moment, the younger audience is hanging on Snapchat -- big time! A whopping 76% of Snappers are age 34 or younger. No other platform comes close to the demographic breakdown that…

Why You Need To Pay Attention to 360 Video

360 Video Isn't Just a Cool New Tech Toy, It's the Future of Advertising There was a time, not too long ago, when a few photos posted to a Craigslist ad would be enough to entice potential renters to step through the doors of your apartment community and take a tour.  **cue laughter**  Needless to say, those days are far…

#PetFriendly Communities Mean Loyalty (And Not Just From The Dogs)

​ The American Humane Society reports that 72% of renters have pets — woof that’s a good chunk of the population!  Yet despite the overwhelming percentage of pet owners, an apartments.com survey found that renters still experience difficulty finding pet friendly housing, and tragically housing problems are one of the main reasons pets are given up to animal shelters. ​<p>…

GTMA’s Complete Guide to The NaaEduConf

It’s that time of year again.  No, not Christmas -- the 2016 NAA Education Conference & Exposition, duh!  Think of it as an educational Christmas for multifamily professionals.  GTMA will be there in spirit (and online of course) very much leading the multifamily thoughts and discussions. Therefore, we’ve created our very own guide to NaaEduConf!  Follow along with GTMA as…

GTMA Wins Video Awards at AIM Conference

Once a year apartment markerters from all over the country converge on Huntington Beach, California for the Apartment Internet Marketing Conference. GTMA wasn't a sponsor this year, but we were there in spirit by participating in the 2016 AIM Video Awards. An original video and a $20 donation to the Housing Industry Fund got us in the competition. As a "vendor," even though we despise…

GTMA Guide to the AIM Conference Part I: Brand Consistency

Let's not forget that when you're building an apartment community, you're building (or contributing to) a brand. And with brand building comes an array of different components to pay attention to such as identity, values, mission statements, etc. People need reasons to connect and care about you. With potential renters doing their research from their mobile devices and desktops, your apartment community's…

Upgrade Your Apartment Community’s PPC Campaign with Geotargeting

Paid media continues to be one of the most effective ways to capture the attention of your apartment community's online audience. However, these types of campaigns require a reasonable budget and it becomes increasingly difficult to compete with larger organizations that have higher budgets for the same offering as yours in the same area as yours. Fortunately, the emergence of Geotargeting allows…