Apartment Marketing

What the New Google Maps Results Mean for Apartment SEO

Yup, Google’s changed their local map results again. Surprise, surprise. But this latest change might be their most drastic. For years we’ve been accustomed to what marketers affectionately refer to as the “7-Pack”, which listed 7 businesses ordered A through G next to a map on Google’s main search results page. Well, let me introduce you to the brand new…

Building the Perfect Landing Page to Convert Your Community’s PPC Traffic

Whether you're building a website for your apartment community or setting up an advertising campaign, you've likely encountered the question of where to send your traffic to. The main website sounds like the most logical choice, but is your website enough to generate viable leads? If not, building a conversion-optimized landing page is your best bet to generate the best possible leads that will…

Ways to Get Your Residents Involved with Your Community on Social Media

It can be a frustrating battle trying to get your residents involved with your community on social media, and it all starts with getting them to care. You can sit and stare at the number of followers, and some weeks it just won’t go up no matter what you seem to try. The good news is that where there’s a will there’s…

How To Humanize Your Apartment Community on Social Media

We all know that maintaining an active, engaging social media presence for your multifamily apartment community is a must. But something that so many communities get wrong is forgetting to use these tools to humanize their brand. These are perfect platforms to showcase personal content that produces more engagement, and it will go the extra mile in strengthening the relationship you have with your current…

Developing a Killer Google Plus Strategy

Oh, Google Plus… the network that many people forget about, probably unfairly so. Maybe you’ve never even used Google Plus (or, as it’s often known, Google+), and you’ve only heard the name. But what you may not realize is that having a strategy for Google Plus can actually be very beneficial to your business overall. You’ve built your brand across…

GTMA Does: Amazing Kitchen Photography for Multifamily

I’ll be honest; I never gave kitchens much thought- that is until we started filming and photographing a TON of kitchen photography for GTMA. And suddenly, my eyes were open. Kitchens, as it turns out, are more than just where you find the stove, refrigerator, and microwave. Good kitchen photography is made up of little elements that can define your…

GTMA Does Apartment Pool Photography the Right Way

Here at GTMA, we're storytellers - plain and simple. But you already knew that. But did you also know that our media team is made up of filmmakers? That's right, we don't just do the pointing and shooting. Shots are planned out, carefully constructed, and flawlessly executed (pat on the back). That's not to say we don't run into obstacles along…

UPDATE: Dean’s Earth Day Endeavors

Every year, Earth Day comes along and serves as a reminder that we need to take care of this beautiful planet we live on. Then Earth Day passes, and most of us continue to drive the gas-guzzling cars or forget to recycle without really giving it another thought (myself included). Last year, one of our Digital Media Associates caught my eye…

Live Streaming Apps, Meerkat and Periscope, Changing Multifamily Marketing Forever

Last week, Periscope, Twitter’s live streaming acquisition, launched to the public and two hours later the 30-day old Meerkat announced they had raised $14 million in funding and amassed a half-million users.  Why so much interest in these two mobile apps? Simply put, their technology makes the immediacy of social media even more immediate. DOWNLOAD MEERKAT HERE: http://meerkatapp.co As a self-proclaimed…

5 Reasons Why Your Apartment Community Needs a Blog

At GTMA, we talk a lot about controlling the online story that's being told about your apartment community. That usually results in is creating social media profiles for joining conversations and letting future residents know what you're all about. Additionally, getting ingrained in the local community and being a fixture in that community can also speak to what your community values and future residents…