Apartment Marketing

Reputation Management for Multifamily: Turning a Negative Into A Positive

You’ve all had it happen - that dreaded moment when you sign into your apartment community’s Yelp or Facebook account only to see a notification that a seething review came in. Instead of panicking over how to respond to this review, just take a step back, regroup, and refocus your perspective on dealing with these negative reviews. A negative review,…

5 Ways to Boost Resident Engagement on your Community’s Social Networks

So, you've set up your apartment community on social media. You've started posting great content on Facebook, you know how to engrain yourself within the local Twitter community, and you're optimizing your Instagram posts with killer hashtags. The problem is, the content you're serving up isn't being consumed by actual residents. While spreading brand awareness and delivering value to the…

Tweet Your Neighbors: Leveraging Twitter in Your Local Community

Ongoing conversations with local businesses! Increased exposure to potential residents of your multifamily community! Good buzz that you don’t have to pay (or do much work) for! How can you get this to happen? When it comes to your local community, Twitter is the place to be. Perhaps you’re familiar with the behemoth social network, yet you’ve wondered how you…

Visual Storytelling on Multifamily Social Media

Every community has a story, and for many of us it’s important to tell it because it serves a purpose. From a multifamily aspect, the art of visual storytelling is significant because it helps relay messages to future and current residents about the daily life in a luxury apartment community. As a community, we want to convey positive messages that motivate…

The Multifamily Guide to Killer Instagram Hashtags

From the time Twitter users started creating categories with hashtags in 2007, the rise of the pound sign has been swift and fierce. With the power to expand your content's reach by the thousands, it’s easy to understand their immense value. We all know that posts using hashtags on Instagram outperform those without. But with everyone in the Insta-verse applying up to…

How to Optimize Your Google+ Page for Multifamily SEO Success

When it comes to SEO for multifamily websites, most only go as far as inserting keywords in meta tags and page copy before moving on. But there's one hugely important element to your apartment community's SEO strategy that you might be overlooking: the Google+ Page. Google+ should be the core of any good Local SEO strategy, and making sure that…

Twitter for Apartment Marketing: Start the Conversation that Leads to Leases

I know that there are some of you out there that still aren't buying the long-term benefits of Twitter for apartment marketing. You know what? A few years ago, I wouldn't have bought it either. But as marketers and brands alike have jumped on Twitter to "sell, sell, sell", the team at GTMA understand that it takes a different approach to reach…

Your Brand New Multifamily Instagram Marketing Strategy

You’ve heard about it, you’ve seen it, and perhaps your property even has it: Instagram, the image-based social network that has quickly grown from being merely an iOS app used by a handful of photographers and teenagers to a dominant social network that has attracted over 300 million users— yes, even multifamily communities. But are you taking full advantage of an Instagram marketing strategy as…

Inside The Developer’s Head – Alta Scottsdale

Welcome to the first episode of our new web series titled "Inside The Developers Head," where we walk down the road less traveled interviewing intriguing developers and learning the ins and outs of building innovative communities. In our first episode, we interview Todd Taylor, the Director of Development of Arizona and Nevada for Wood Partners in the clubhouse of Alta Scottsdale.  …

Social Media Predictions for 2015 with Joshua Swanson

As always, when the year draws to a close, social media experts, bloggers, and digital marketing consultants make predictions about the future. I'm no different. In my chosen field of apartment marketing and restaurant marketing, the future of social media has a dramatic effect on the bottom lines of my clients' balance sheets. So I'm throwing down the predictions gauntlet AGAIN in this video blog…