Apartment Marketing

Have you heard? We’ve updated our social and lead generation packages! If you already work with us (Yayy!!), you may have already jumped on a call with someone from our amazing Partnerships Team to discuss our new monthly packages and how they work. On the other hand, you could also have no idea what I'm talking about, so allow me…

Check Out Our Vis Prod Packages

One of our core values at GTMA is "ever-evolving." When we see a need, we evolve to meet that need. Sometimes that means pivoting what we are doing, and sometimes that means growing and offering more. The newest evolution at GTMA is going to greatly benefit our client partners. We are excited to introduce our new Visual Production packages. So what…

Oh SNAP!

As of Dec. 6th, 2018 Snapchat officially welcomed GTMA to its Agency Partnership team! While GTMA has been using the Snapchat advertising platform for almost a year, our NEW partnership with Snapchat has blown the doors open (literally) to new possibilities of reaching relevant users and converting leads for your brands. One of the main benefits to advertising on the…

Top 5 Best Apartment Lifestyle Videos

So what’s the deal with Lifestyle Videos and apartments? Like all of the visual production we create here at GTMA, these pieces are all about the story. Lifestyle videos are the best way to communicate what life could be like for future residents in your apartment community. We try to work in a little of everything - the neighborhood, your…

Top 10 Best Apartment Micro-Moments

As the Chief Creative Officer at GTMA, I love it when we get to do micro-moments. Apartment Micro-Moments are a chance to either find a way to tell a complete story in a very short period of time or an opportunity to focus on one specific aspect of a given community. Sometimes, with apartment micro-moments, 15 seconds is more than…

How Will the New Facebook Pixel Update Affect YOU?

What Updates Have Been Made to the Facebook Pixel? In a continued effort to protect the privacy and advertising experience of its users, the social media giant has made some changes to the way the Facebook pixel tracks user data. Now pixel owners have the option to opt into using (in addition to 3rd party cookies) 1st party cookies. Cookies are…

So, Here Comes The Fall Again

“The Fall” Yes, it’s that time of year again when we start hearing from clients that the numbers are just mysteriously down and their stakeholders are not happy about it or happy with us, so what are we going to do to fix it? Well, yeah… here’s the thing… fall is here and “Leasing Season” is over. You can fight…

Our Communications Flow

FROM CLIENT TO GTMA - HOW DOES COMMUNICATION WORK AT OUR AGENCY? THE STRUCTURE OF THE AGENCY As a creative agency GTMA has lots of talented people handling lots of fun and creative things for our clients. BUT, not everyone is good at everything, which is why we have creative teams focusing on different disciplines such as lead generation, social…

How Not to Fall for SEO Scams (Like it’s 1999)

Welcome to the shady underworld of SEO, where false promises are made, and the things you buy aren’t yours to keep. This black market of SEO services is easy to wander into, and the merchants are known to weave silkily worded tales of top ranking websites and immediate results, but don’t let yourself fall for their lies. If something sounds…

Fair Housing vs. Facebook Advertising – Update

GTMA Fair Housing Update Facebook can’t seem to catch a break lately. On Friday HUD (Housing and Urban Development) filed a complaint against Facebook (again) with concerns over the possibility that housing industry advertisers could use Facebook’s targeting tools to violate provisions of the Fair Housing Act. You can read the official press release from HUD here. Facebook has already…