Apartment Marketing
Google Analytics 4 Webinar Video & Resources
Universal Analytics (UA) and Google Analytics 4 are completely different measurement models, so there is no direct “apples to apples” comparison of metrics from UA to GA4. It’s very important to understand the difference in UA’s session-based model vs. GA4’s event-based model to fully grasp why and how terms and reports have changed. To understand this new paradigm of site…
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A Guide to Threads for Multi-Family On-Site Teams
Meta’s newest social media platform is all the rage right now. Are you wondering if implementing Threads into your multi-family social media marketing strategy is right for you? Well, then keep reading! Threads is the newest platform to enter the social media race. Built by the Meta team, the intention behind Threads is to share real-time text updates and join…
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5 Strategies: Visual Narratives in Multifamily Marketing Videos
Step into the spotlight of multifamily marketing in the digital age, where the battle for attention is fierce and competition is relentless. In a world where goldfish have longer attention spans than the average person, and content is abundant like never before. Now more than ever, it's time to harness the power of visual narratives and unlock the secrets to…
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AI-Ready Digital Marketing with GTMA
Once upon a time at GTMA Agency, coworkers Kevin, Beka, and a talented new employee named Art embarked on an exciting mission to educate readers about the latest AI (artificial intelligence) changes reshaping the world of marketing and GTMA. Together, they brainstormed ideas, meticulously crafted bullet points, and diligently constructed the beginning, middle, and end of this enlightening blog. As…
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User Experience (UX) for Real Estate Websites
A good user experience makes all the difference when browsing any website, especially regarding real estate website design. When you visit any website, there is likely something you wish to accomplish — finding product pricing, locating business hours, or booking a service. Sometimes it’s quick and easy to find what you’re looking for, and you leave happy and ready to…
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Optimizing Your Google Business Profile to Boost Business
WHAT IS A GOOGLE BUSINESS PROFILE? First, what is it? Well, the Google Business Profile (formerly Google My Business*) is a free tool for businesses to manage their online presence across Google, including Search and Maps. *News flash: Google has decided to change the name to Google Business Profile. Whatever the name, the platform helps customers find businesses and allows…
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Integrating Video Into Your Digital Marketing Plan
In the ever-changing world of digital marketing, how are you ever supposed to know which trends (like TikTok) to jump on and which will be out the door before you can throw a concept together? GTMA is here to fill you in on the science of video marketing, why it’s so important to our client’s campaigns, and how it can…
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The Impact of Cookie Removal on Ad Targeting
IT’S THE END OF THE WEB AS WE KNOW IT The day digital advertisers knew would come is finally here, and the cookies are starting to crumble. But what does this mean for ad targeting? Google recently announced that it would fully do away with third-party cookies from its Chrome browser by 2022. No, this is not the beginning of…
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The Return of the Great Display. Wait, what!? You’re writing about Display Ads? That’s so 2005...or is it? Display ads are like the billboards of the internet. They tell your audience what’s going on in as few words as possible, only holding their attention for a split second. On the other hand, search ads use a more targeted approach, delivering…
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At GTMA, we believe that Waze is a powerful platform for brand awareness, enabling our clients (including apartment communities and local businesses) to stand out in heavily saturated markets using hyperlocal targeting at an extremely cost-effective price. Since we've utilized their platform so successfully, Waze decided to feature us in a case study. The Waze case study covers some of our work…
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