Apartment Marketing

The Return of the Great Display. Wait, what!? You’re writing about Display Ads? That’s so 2005...or is it? Display ads are like the billboards of the internet. They tell your audience what’s going on in as few words as possible, only holding their attention for a split second. On the other hand, search ads use a more targeted approach, delivering…

Waze Features GTMA Case Study

At GTMA, we believe that Waze is a powerful platform for brand awareness, enabling our clients (including apartment communities and local businesses) to stand out in heavily saturated markets using hyperlocal targeting at an extremely cost-effective price. Since we've utilized their platform so successfully, Waze decided to feature us in a case study. The Waze case study covers some of our work…

Managing Your Apartment Community’s Online Reputation During COVID-19

Considering the curveballs that COVID-19 is throwing us, it may seem inevitable that your property’s star rating will drop on review platforms. After all, 95% of the country is currently under stay-at-home orders. For multifamily communities, more people at home means that minor issues such as noise, closed amenities and changes in staff availability have a greater potential to develop…

COVID-19 Curveballs Keep Digital Marketing & Communications a Priority for Apartment Owners

Given the constant technological advances in online marketing, renting apartments is an ever-evolving craft. Now, with Coronavirus and social distancing our new reality for the foreseeable future, marketing apartments must evolve once more, but this time it must evolve quickly and pivot to a focus on consistent communication and virtual everything. COVID-19 will accelerate the trend we already see toward…

5 Tips To Creating The Best DIY Apartment Video Tours

At the moment one of the biggest challenges to giving apartment tours is that people aren’t coming to your physical property. It might be the social distancing to stop the spread of the COVID-19 virus right now, but sometimes it can be a scheduling conflict or an out-of-state potential resident that will require the need to do an impromptu home…

SEO Strategies Lease-ups vs. Stabilized Apartments

SEO strategies for lease-ups vs. stabilized apartments should not look exactly the same. In this article, we’re going to focus on what your end goal is and then work backward in order to determine what kind of SEO campaign you actually need. Given all of our previous articles on what SEO is, we’ll assume our readers have a basic understanding…

The Fall Part 2

IT’S NOT OUR FAULT. Look, we get it. Leasing apartments or selling condos and houses during the fall is THE WORST! Traffic dries up and it’s nobody's fault but the time of year. Our blog from last year proves that search traffic drops through the ???? toilet in September and October. Given our close partnership with Google, they were able…

First Agency in Real Estate Marketing to Pilot Innovative CPC Program

Today, GTMA is excited to announce that we have been selected as the only agency in the real estate vertical, and one of only four agencies in the country, to pilot a new Yelp CPC ad format. Let’s take a look at what’s included! FROM YELP TO YOU IN ONE CLICK This new format allows searchers to skip the Yelp profile…

Press Release: Welcome Alexandra Watson

GTMA WELCOMES ALEXANDRA WATSON AS DIGITAL MARKETING DIRECTOR WATSON BRINGS TO GTMA OVER 20 YEARS OF BUSINESS & MARKETING EXPERIENCE VANCOUVER, WA － Leading full-stacked digital marketing agency, GTMA welcomes marketing guru Alexandra Watson as its Digital Marketing Director. In 2019, as GTMA expands its expertise to additional market segments, Watson’s extensive knowledge and management skills bring a new…

Conflict of Interest

Yeah, but don’t you guys work with that building across the street? As perhaps the leading agency in the real estate marketing industry, it is not uncommon that we find ourselves marketing two communities that are within a few blocks or even across the street from one another. And it’s not just us, as concentrated as real estate development is, there…