Creative Services

Why Hiring a Cinematographer Elevates Multifamily Marketing

In the multifamily industry, capturing attention—and holding it—is the first step toward a lease. As renters browse listings and community websites, the most impactful content isn't text—it's video. But not just any video. Today’s competitive market demands professional-quality, emotionally resonant storytelling crafted by an experienced cinematographer. “Cinematographers don’t just film apartments—they tell stories that sell lifestyles.” At GTMA, we understand…

Graphic Design That Drives Results for Multifamily Communities

Strong visuals tell powerful stories. In the multifamily housing industry, graphic design isn't just about looking good; it's about creating compelling brand experiences that engage renters and drive leasing outcomes. Whether you’re launching a new development or rebranding an existing property, professional graphic design can elevate your marketing and increase trust at every touchpoint. At GTMA, we believe graphic design…

RE: VISION (Part 2): Mastering the Art of Feedback Delivery

Welcome back to “Re: Vision,” our two-part blog series on giving and receiving feedback. In this second installment, we’re shifting gears to focus on the art of delivering feedback. While it might seem straightforward, providing effective feedback requires finesse. Delivering feedback correctly can transform a good project into a great one. Ready to elevate your feedback game? Let’s explore how…

RE: VISION (Part 1): How to Prepare for a Seamless Feedback Process

Welcome to the inaugural chapter of our two-part blog series, “Re: Vision!” Picture this: you’re gearing up for an exciting creative project with your marketing agency and want everything to run as smoothly as possible. Before you begin, understanding the feedback process is crucial. By setting the stage for clear and effective communication, you’ll ensure that your vision comes to…

GTMA’s Guide to Using TikTok for Multifamily

Whether you're utilizing organic social media, paid social advertising, or both, GTMA campaigns are strategically designed to help you fill your leasing funnel on a variety of social media platforms like Instagram, Facebook, Pinterest, and TikTok. We employ a hyper-local publication strategy to showcase your community as neighborhood experts by promoting it as the "right place right now" for your target…

Understanding & Using Brand Guidelines

You’ve just started a new role in the marketing department at a new company. You’ve been given this hefty document (likely a digital PDF, because who prints stuff anymore?) called… BRAND GUIDELINES. It seems like a daunting piece of literature at first, but you will come to learn that this document will become your lifeline when it comes to communicating…

5 Strategies: Visual Narratives in Multifamily Marketing Videos

Step into the spotlight of multifamily marketing in the digital age, where the battle for attention is fierce and competition is relentless. In a world where goldfish have longer attention spans than the average person, and content is abundant like never before. Now more than ever, it's time to harness the power of visual narratives and unlock the secrets to…

Understanding Typography & What It Means For Your Brand

Though often overlooked, typography comprises a very large part of a brand’s identity. Think about all the aspects of your brand that use written content — website, packaging, emails, print collateral, social media content, and internal documents all use written text. The way this text looks can communicate just as much as the writing itself. Understanding typography and creating consistent…

User Experience (UX) for Real Estate Websites

A good user experience makes all the difference when browsing any website, especially regarding real estate website design. When you visit any website, there is likely something you wish to accomplish — finding product pricing, locating business hours, or booking a service. Sometimes it’s quick and easy to find what you’re looking for, and you leave happy and ready to…

Getting The Most From Your Wireframes

WHY USE WIREFRAMES IN UI DESIGN? The Purpose of Wireframing and Importance of Wireframe Tools When designing a website, it’s essential for a UX designer to view everything in simple black-and-white diagrams before the time and effort can be invested into visual design details and content creation. The wireframing process involves arranging the elements on a page to give a clear…