Creative Services

Top 5 Best Apartment Lifestyle Videos

Top 5 Best Apartment Lifestyle Videos

So what’s the deal with Lifestyle Videos and apartments? Like all of the visual production we create here at GTMA, these pieces are all about the story. Lifestyle videos are the best way to communicate what life could be like for future residents in your apartment community. We try to work in a little of everything - the neighborhood, your…

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Top 10 Best Apartment Micro-Moments

Top 10 Best Apartment Micro-Moments

As the Chief Creative Officer at GTMA, I love it when we get to do micro-moments. Apartment Micro-Moments are a chance to either find a way to tell a complete story in a very short period of time or an opportunity to focus on one specific aspect of a given community. Sometimes, with apartment micro-moments, 15 seconds is more than…

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GTMA Lands a Spot on the Inc. 5000 List, Again

GTMA Lands a Spot on the Inc. 5000 List, Again

GTMA has done it again - we made the INC 5000 list for the second year in a row! Like the Energizer Bunny, we just keep growing. Or is that “going”? Either way, we’re doing both. Now with over 50 full-time employees, GTMA is most definitely growing, but we are also going - like when we moved our headquarters to the Pacific…

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Apartment Tours: Virtual Reality or 360 Photography?

Apartment Tours: Virtual Reality or 360 Photography?

Often your dream home is exactly that—a dream, somewhere beyond time and space. The apartment renters journey begins with an intent-laden Google search, perhaps at the same time when the ground is being broken on the towering high-rise that will one day be their home. Multifamily developers feel the pressure to lease-up apartments that haven’t even been built yet, oftentimes…

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How Micro-Moments are Changing the Game for Marketers

How Micro-Moments are Changing the Game for Marketers

GTMA’s downtown Los Angeles offices have the clean, Ikea-vibe of a tech startup, but they still can’t shake their classic LA swagger. The agency’s inclination for telling captivating stories in this age of sensory overload is part of the timeless wisdom that GTMA—and its award-winning visual production team—owes to its humble, Hollywood beginnings. This is the Inc. 5000 company that…

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Coming Soon – Don’t Wait to Start Telling Your Story

Coming Soon – Don’t Wait to Start Telling Your Story

So, the buildings not built yet, but you really want to start capturing leads and storytelling NOW! What can you do?  One of the most important times to begin storytelling of your apartment community is before it’s even built -- that’s where the 'Coming Soon Video' shines. The minute you have a lead capturing landing page live for your new…

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Photo Blog: West & Fondren

Photo Blog: West & Fondren

GTMA's latest shoot for LMC features West & Fondren, a new construction in Houston Texas boasting luxury and sophistication. Excuse the shameless self promotion, but our shoot turned out fabulous and we're ready to show it off -- see for yourself! West & Fondren [gallery ids="3293,3294,3295,3296,3297,3298,3299,3300,3301,3302,3303,3304,3305,3306,3307,3308,3309,3310,3311,3313,3314,3315,3316,3317,3318,3319,3320,3321,3322,3323,3324,3325,3326,3327,3328,3329,3330,3331,3332,3333,3334,3335,3336,3337,3338,3339,3340,3341,3342,3343,3344,3345,3346,3347,3348,3349,3350,3351,3352,3353,3354,3355,3356,3357,3358,3359,3361,3362"]

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Why You Need To Pay Attention to 360 Video

Why You Need To Pay Attention to 360 Video

360 Video Isn't Just a Cool New Tech Toy, It's the Future of Advertising There was a time, not too long ago, when a few photos posted to a Craigslist ad would be enough to entice potential renters to step through the doors of your apartment community and take a tour.  **cue laughter**  Needless to say, those days are far…

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Why Video Advertising on Facebook is Here to Stay

Why Video Advertising on Facebook is Here to Stay

Pay-per-click campaigns are a steady bet even in the ever changing digital world, but new mediums are infiltrating the digital marketing sphere that advertisers need to adopt -- like, yesterday. Video advertising, in particular, is increasingly gaining ground on social feeds, and the medium itself is evolving (think: live streaming, virtual reality, etc.). It’s important to note, however, that there’s…

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Connecting with your Audience Using Aerial Videography

Connecting with your Audience Using Aerial Videography

Up, Up But Not Too Far Away Video shot from the sky, using aerial videography is just plain cool. And while its easy to get caught up in the novelty of a camera soaring over your community and seeing it from a whole new perspective, at the end of the day — remember that your aerial video must be more than ‘cool’, it…

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