Creative Services

Multifamily Pro Brainstorming 2015 Recap

Yes, we made a video of you! Take a look and let us know if you see yourself. Comment, tag, or, better yet, share with your friends on Facebook. This year, GTMA showed up strong at Multifamily Pro's Brainstorming Sessions. CEO Joshua Swanson delivered a compelling talk on microvideo and its use in online storytelling, we gave away an Apple iWatch, and our shooting…

GTMA Does: Amazing Kitchen Photography for Multifamily

I’ll be honest; I never gave kitchens much thought- that is until we started filming and photographing a TON of kitchen photography for GTMA. And suddenly, my eyes were open. Kitchens, as it turns out, are more than just where you find the stove, refrigerator, and microwave. Good kitchen photography is made up of little elements that can define your…

GTMA Does Apartment Pool Photography the Right Way

Here at GTMA, we're storytellers - plain and simple. But you already knew that. But did you also know that our media team is made up of filmmakers? That's right, we don't just do the pointing and shooting. Shots are planned out, carefully constructed, and flawlessly executed (pat on the back). That's not to say we don't run into obstacles along…

Live Streaming Apps, Meerkat and Periscope, Changing Multifamily Marketing Forever

Last week, Periscope, Twitter’s live streaming acquisition, launched to the public and two hours later the 30-day old Meerkat announced they had raised $14 million in funding and amassed a half-million users.  Why so much interest in these two mobile apps? Simply put, their technology makes the immediacy of social media even more immediate. DOWNLOAD MEERKAT HERE: http://meerkatapp.co As a self-proclaimed…

Visual Storytelling on Multifamily Social Media

Every community has a story, and for many of us it’s important to tell it because it serves a purpose. From a multifamily aspect, the art of visual storytelling is significant because it helps relay messages to future and current residents about the daily life in a luxury apartment community. As a community, we want to convey positive messages that motivate…

Your Brand New Multifamily Instagram Marketing Strategy

You’ve heard about it, you’ve seen it, and perhaps your property even has it: Instagram, the image-based social network that has quickly grown from being merely an iOS app used by a handful of photographers and teenagers to a dominant social network that has attracted over 300 million users— yes, even multifamily communities. But are you taking full advantage of an Instagram marketing strategy as…

Diversify YOUR Apartment Video Content

Diversify, Diversify, Diversify Most people know that the first principle of investment is to DIVERSIFY. Well, believe it or not, that goes for apartment marketing, too. Particularly apartment video content. When I speak with someone about purchasing our media products, they balk at the idea of doing multiple apartment videos. I get it, there is only one community, why should…

8TH + HOPE High-Rise Apartments Goes Aerial – Produced by GTMA

https://youtu.be/XwMBJlY-oh4 8TH + HOPE High-Rise Apartments Goes Aerial With the latest high-rise apartment community going up in Downtown Los Angeles, there was a need to make a statement. 8TH + HOPE is a 22-story community featuring full concierge services, a state-of-the-art fitness program, resort pool with cabanas, and a rooftop lounge that will make your jaw drop. With all of…

Your Community Is A Character – Apartment Video Tours

https://youtu.be/Z9U6TvkRJGo Your Community Is A Character At GTMA we pride ourselves in not limiting our approach to telling the story of an apartment community. Sure, we do apartment photography and apartment video tours, but we recognize that you can’t make every apartment communities personality fit into a single mold. We have many styles when it comes to our real estate video products,…