Creative Services

Understanding Color & What It Means For Your Brand.

Understanding Color & What It Means For Your Brand.

Color is used as a communication tool in most aspects of life—it is vital to expression and the human experience. Our wardrobe reflects the colors we want to project. We buy and use products in colors we like. We paint and decorate our homes in colors we find joy and peace in. Colors have become ingrained signals to use. In…

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Integrating Video Into Your Digital Marketing Plan.

Integrating Video Into Your Digital Marketing Plan.

In the ever-changing world of digital marketing, how are you ever supposed to know which trends (like TikTok) to jump on and which will be out the door before you can throw a concept together? GTMA is here to fill you in on the science of video marketing, why it’s so important to our client’s campaigns, and how it can…

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8 Signs It May Be Time For A Rebrand.

8 Signs It May Be Time For A Rebrand.

Rebrands are a natural stage in the life cycle of every brand or business. It’s more likely to be a matter of when, not if,  you will rework your brand into a newer, better, stronger-than-ever version of itself. Whether it’s a top-to-bottom reinvention of your business model through its name and logo or just a modification to the color palette…

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Who Owns Your Website & All Its Content?

Who Owns Your Website & All Its Content?

DO YOU ACTUALLY OWN THE SITE YOU PAID AN AGENCY TO BUILD? So you need a new website built. You go to an experienced web development agency and want a custom, fully functional, and purpose-built site designed to achieve your specific goals. But when it's all said and done, who owns the final product? Underneath the beauty of a modern…

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Why The Rebrand? A Look At The New GTMA.

Why The Rebrand? A Look At The New GTMA.

Why do businesses rebrand? For lots of reasons like going after a new audience, feeling outdated, more alignment with what your business is now versus when it began, and even acquiring another business. So, why did GTMA rebrand? For all of those reasons.  Going After a New Audience. GTMA has a rich history of over 10 years of marketing excellence…

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Website Photography & Design: How Custom Imagery Elevates Your Site Content.

Website Photography & Design: How Custom Imagery Elevates Your Site Content.

KEEPING THE END GOAL IN MIND. We all know the importance of having a professional, fully-functional website for your company or organization. Your site is the digital hub for all that encompasses your brand. Most importantly, it’s the foundation of your digital marketing strategy and a framework for building a successful business. In today’s digital landscape, using eye-catching imagery and…

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DIY BRANDING: A Designer Perspective.

DIY BRANDING: A Designer Perspective.

There is a lot to consider when discussing the importance of top-tier branding and design elements.  While professionalism should always be at the forefront of how you visually deliver your brand, you might not always know what’s best for your own brand. Sometimes an “outside” perspective can help relay what truly is most suitable for your brand, without any personal…

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The Importance of the Logo.

The Importance of the Logo.

Strong branding helps make a lasting impression that sets your business apart from the competition, tells your story and builds loyalty and trust with customers over time. Your brand is not only a representation of your company, it’s also the promise you make to your customers. The value of powerful branding infiltrates the subconscious minds of most people and most…

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5 Tips To Creating The Best DIY Apartment Video Tours

5 Tips To Creating The Best DIY Apartment Video Tours

At the moment one of the biggest challenges to giving apartment tours is that people aren’t coming to your physical property. It might be the social distancing to stop the spread of the COVID-19 virus right now, but sometimes it can be a scheduling conflict or an out-of-state potential resident that will require the need to do an impromptu home…

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The Future of Facebook & Instagram

The Future of Facebook & Instagram

In March of 2019, Facebook announced that the company will undergo a series of changes in the near future to accommodate a major shift in business strategy. This will impact Facebook as well as its other owned social properties: Instagram, WhatsApp, and Messenger. Facebook will increasingly shift its platforms’ focus away from public posts to encrypted, ephemeral communications on its…

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