Web Development
Google Analytics 4 Webinar Video & Resources
Universal Analytics (UA) and Google Analytics 4 are completely different measurement models, so there is no direct “apples to apples” comparison of metrics from UA to GA4. It’s very important to understand the difference in UA’s session-based model vs. GA4’s event-based model to fully grasp why and how terms and reports have changed. To understand this new paradigm of site…
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User Experience (UX) for Real Estate Websites
A good user experience makes all the difference when browsing any website, especially regarding real estate website design. When you visit any website, there is likely something you wish to accomplish — finding product pricing, locating business hours, or booking a service. Sometimes it’s quick and easy to find what you’re looking for, and you leave happy and ready to…
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Getting The Most From Your Wireframes
WHY USE WIREFRAMES IN UI DESIGN? The Purpose of Wireframing and Importance of Wireframe Tools When designing a website, it’s essential for a UX designer to view everything in simple black-and-white diagrams before the time and effort can be invested into visual design details and content creation. The wireframing process involves arranging the elements on a page to give a clear…
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Viewing Designs and Giving Feedback in Adobe XD
WHY USE ADOBE XD? Adobe XD allows designers to visualize websites more efficiently by creating immersive simulations of designs before jumping into development. Elements can be given hover and click effects to demonstrate limited functionality in addition to static design. However, it’s important to keep in mind that Adobe XD is not responsive to screen sizes and does not have…
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How Do You Use Digital Analytics & Tracking On Your Website?
Digital analytics is the foundation of marketing, advertising, web design, and development. As a data-driven web development agency, we use a variety of analytics tools—including Google Tag Manager, Google Analytics, Cognitive SEO, Dragon Metrics, SEMRush, and more—to track, measure, and analyze your site performance, among other campaign metrics. THE IMPORTANCE OF DIGITAL ANALYTICS & TRACKING No matter what type of…
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Who Owns Your Website & All Its Content?
DO YOU ACTUALLY OWN THE SITE YOU PAID AN AGENCY TO BUILD? So you need a new website built. You go to an experienced web development agency and want a custom, fully functional, and purpose-built site designed to achieve your specific goals. But when it's all said and done, who owns your website or the final product? Underneath the beauty…
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How Do I Know If My Website Is Slow?
Speed plays a crucial role in the performance and growth of a website, affecting everything from visitor satisfaction to SEO to conversion rates. When it comes to user experience, people want everything instantly. And with the fifth generation of mobile technology rapidly expanding worldwide, 5G mobile users are loading pages and files at speeds 10 to 20 times faster than…
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How Do I Know My WordPress Site Is Secure?
At the time of this writing, WordPress continues to grow faster than any other competitor, powering 40% of all websites on the internet including those without a content management system or with a custom-coded CMS. Keeping your WordPress website secure is critical to prevent hackers from exploiting it. Our web development team at GTMA takes web security very seriously and…
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URL Structure Design: Why Does It Matter?
While we know the layout of a website is crucial to a business's success online, the design of the URL structure is equally important. How so? Humans aren't the only ones searching the web for answers. The URL structure provides a means to organize your site information. The organized structure is your web address, allowing search engines to locate and…
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Why The Rebrand? A Look At The New GTMA
Why do businesses rebrand? For lots of reasons like going after a new audience, feeling outdated, more alignment with what your business is now versus when it began, and even acquiring another business. So, why did GTMA rebrand? For all of those reasons. Going After a New Audience GTMA has a rich history of over 10 years of marketing excellence…
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