Web Development

If You Build It, Will They Come? How Will People Find My Website?

If You Build It, Will They Come? How Will People Find My Website?

HOW DO YOU GET ‘FOUND’ ONLINE? It would be amazing to build a brand new website and instantly have a flood of visitors that threaten to crash your server. However, that is not a typical result unless you are a well-established brand with a ready audience. Most websites are more akin to a billboard in a desert location—pretty and perhaps…

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Who Owns Your Website & All Its Content?

Who Owns Your Website & All Its Content?

DO YOU ACTUALLY OWN THE SITE YOU PAID AN AGENCY TO BUILD? So you need a new website built. You go to an experienced web development agency and want a custom, fully functional, and purpose-built site designed to achieve your specific goals. But when it's all said and done, who owns the final product? Underneath the beauty of a modern…

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How Do I Know If My Website Is Slow?

How Do I Know If My Website Is Slow?

Speed plays a crucial role in the performance and growth of a website, affecting everything from visitor satisfaction to SEO to conversion rates.  When it comes to user experience, people want everything instantly. And with the fifth generation of mobile technology rapidly expanding worldwide, 5G mobile users are loading pages and files at speeds 10 to 20 times faster than…

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How Do I Know My WordPress Site Is Secure?

How Do I Know My WordPress Site Is Secure?

At the time of this writing, WordPress continues to grow faster than any other competitor, powering 40% of all websites on the internet including those without a content management system or with a custom-coded CMS. Keeping your WordPress website secure is critical to prevent hackers from exploiting it.  Our web development team at GTMA takes web security very seriously and…

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URL Structure Design: Why Does It Matter?

URL Structure Design: Why Does It Matter?

While we know the layout of a website is crucial to a business's success online, the design of the URL structure is equally important. How so? Humans aren't the only ones searching the web for answers. The URL structure provides a means to organize your site information.  The organized structure is your web address, allowing search engines to locate and…

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Why The Rebrand? A Look At The New GTMA.

Why The Rebrand? A Look At The New GTMA.

Why do businesses rebrand? For lots of reasons like going after a new audience, feeling outdated, more alignment with what your business is now versus when it began, and even acquiring another business. So, why did GTMA rebrand? For all of those reasons.  Going After a New Audience. GTMA has a rich history of over 10 years of marketing excellence…

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What Is Web Accessibility & How To Stay Compliant.

What Is Web Accessibility & How To Stay Compliant.

WHAT IS WEB ACCESSIBILITY & HOW TO STAY COMPLIANT.   This blog post walks you through an overview of web accessibility and compliance, how it affects your business, and how GTMA’s team of web design and development experts can assist. As litigation surrounding web accessibility continues to increase, we want to help our clients make sure their websites are compliant…

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Website Photography & Design: How Custom Imagery Elevates Your Site Content.

Website Photography & Design: How Custom Imagery Elevates Your Site Content.

KEEPING THE END GOAL IN MIND. We all know the importance of having a professional, fully-functional website for your company or organization. Your site is the digital hub for all that encompasses your brand. Most importantly, it’s the foundation of your digital marketing strategy and a framework for building a successful business. In today’s digital landscape, using eye-catching imagery and…

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The Importance of the Logo.

The Importance of the Logo.

Strong branding helps make a lasting impression that sets your business apart from the competition, tells your story and builds loyalty and trust with customers over time. Your brand is not only a representation of your company, it’s also the promise you make to your customers. The value of powerful branding infiltrates the subconscious minds of most people and most…

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