video marketing

5 Strategies: Visual Narratives in Multifamily Marketing Videos

Step into the spotlight of multifamily marketing in the digital age, where the battle for attention is fierce and competition is relentless. In a world where goldfish have longer attention spans than the average person, and content is abundant like never before. Now more than ever, it's time to harness the power of visual narratives and unlock the secrets to…

Integrating Video Into Your Digital Marketing Plan

In the ever-changing world of digital marketing, how are you ever supposed to know which trends (like TikTok) to jump on and which will be out the door before you can throw a concept together? GTMA is here to fill you in on the science of video marketing, why it’s so important to our client’s campaigns, and how it can…

Top 5 Best Apartment Lifestyle Videos

So what’s the deal with Lifestyle Videos and apartments? Like all of the visual production we create here at GTMA, these pieces are all about the story. Lifestyle videos are the best way to communicate what life could be like for future residents in your apartment community. We try to work in a little of everything - the neighborhood, your…

Why Video Advertising on Facebook is Here to Stay

Pay-per-click campaigns are a steady bet even in the ever changing digital world, but new mediums are infiltrating the digital marketing sphere that advertisers need to adopt -- like, yesterday. Video advertising, in particular, is increasingly gaining ground on social feeds, and the medium itself is evolving (think: live streaming, virtual reality, etc.). It’s important to note, however, that there’s…

Diversify YOUR Apartment Video Content

Diversify, Diversify, Diversify Most people know that the first principle of investment is to DIVERSIFY. Well, believe it or not, that goes for apartment marketing, too. Particularly apartment video content. When I speak with someone about purchasing our media products, they balk at the idea of doing multiple apartment videos. I get it, there is only one community, why should…