Creative Services

Why Video Advertising on Facebook is Here to Stay

Pay-per-click campaigns are a steady bet even in the ever changing digital world, but new mediums are infiltrating the digital marketing sphere that advertisers need to adopt -- like, yesterday. Video advertising, in particular, is increasingly gaining ground on social feeds, and the medium itself is evolving (think: live streaming, virtual reality, etc.). It’s important to note, however, that there’s…

Connecting with your Audience Using Aerial Videography

Up, Up But Not Too Far Away Video shot from the sky, using aerial videography is just plain cool. And while its easy to get caught up in the novelty of a camera soaring over your community and seeing it from a whole new perspective, at the end of the day — remember that your aerial video must be more than ‘cool’, it…

How Using Digital Media Helps Renters Experience the Lifestyle of Your Apartment Community

There was a time when having just a few photos in a Craigslist posting or an ad would be enough to entice a potential renter to come through the doors of your apartment community and take a tour. Now, competition has grown and technology, like digital media, has allowed people to experience more on their portable and smart devices which…

Spotlighting Your Property’s Killer Amenities in Your Digital Strategy

Ah, there’s no place like HOME… especially when it’s got so many built-in perks to living there. But before people decide to make your community their home, you’ve got to let them know what you’ve got…and when it comes to showcasing your assets, is there a strategy that dictates what you should be highlighting? That’s the question we’re going to answer today!…

Multifamily Pro Brainstorming 2015 Recap

Yes, we made a video of you! Take a look and let us know if you see yourself. Comment, tag, or, better yet, share with your friends on Facebook. This year, GTMA showed up strong at Multifamily Pro's Brainstorming Sessions. CEO Joshua Swanson delivered a compelling talk on microvideo and its use in online storytelling, we gave away an Apple iWatch, and our shooting…

GTMA Does: Amazing Kitchen Photography for Multifamily

I’ll be honest; I never gave kitchens much thought- that is until we started filming and photographing a TON of kitchen photography for GTMA. And suddenly, my eyes were open. Kitchens, as it turns out, are more than just where you find the stove, refrigerator, and microwave. Good kitchen photography is made up of little elements that can define your…

GTMA Does Apartment Pool Photography the Right Way

Here at GTMA, we're storytellers - plain and simple. But you already knew that. But did you also know that our media team is made up of filmmakers? That's right, we don't just do the pointing and shooting. Shots are planned out, carefully constructed, and flawlessly executed (pat on the back). That's not to say we don't run into obstacles along…

Live Streaming Apps, Meerkat and Periscope, Changing Multifamily Marketing Forever

Last week, Periscope, Twitter’s live streaming acquisition, launched to the public and two hours later the 30-day old Meerkat announced they had raised $14 million in funding and amassed a half-million users. Why so much interest in these two mobile apps? Simply put, their technology makes the immediacy of social media even more immediate. DOWNLOAD MEERKAT HERE: http://meerkatapp.co As a self-proclaimed…

Visual Storytelling on Multifamily Social Media

Every community has a story, and for many of us it’s important to tell it because it serves a purpose. From a multifamily aspect, the art of visual storytelling is significant because it helps relay messages to future and current residents about the daily life in a luxury apartment community. As a community, we want to convey positive messages that motivate…

Your Brand New Multifamily Instagram Marketing Strategy

You’ve heard about it, you’ve seen it, and perhaps your property even has it: Instagram, the image-based social network that has quickly grown from being merely an iOS app used by a handful of photographers and teenagers to a dominant social network that has attracted over 300 million users— yes, even multifamily communities. But are you taking full advantage of an Instagram marketing strategy as…