Social Media

7 Important Trends in Multifamily Digital Marketing for 2018

Now that you’re past the holiday food and drink extravaganza, you can finally start planning a winning digital marketing strategy for 2018. Let’s peer into the crystal ball to forecast important insights within the rich and complex multifamily market. Before trying to decide which new hashtags or memes will go viral this year, consider these seven important digital marketing trends…

Social Media Best Practices for Natural Disasters

Disaster Emergency Preparedness: Best Practices for Multifamily Professionals When disaster strikes, does your team have a crisis protocol in place before, during, and after the incident? In the case of a hurricane, there is advanced notice, whereas other emergencies come without warning. In the wake of Hurricane Harvey that unapologetically swept through Houston, many multifamily operators are no doubt feeling…

GTMA Picks Up Wins at IAC and The Addys

GTMA Wins Big! GTMA is excited to announce another round of awards at the IAC and Addys this year. GTMA stands apart from the multifamily marketing industry as the only company recognized for integration of creative, technology, and media awards outside of multifamily. The awards recognize GTMA’s innovative digital campaigns on behalf of clients and original video content created to promote…

Digital Marketing in the Short Term Vs. Long Term

The Monetization of Social Media In the mid 2000s, pop rock band Panic! At The Disco grew a large enough fanbase for the music industry to take notice, so much so that they were signed before ever playing a show for an audience.  They climbed to popularity this entirely through growing a massive following on Myspace and engaging with an…

The Ins and Outs of Content Marketing

Content Marketing Basics Chances are you’ve heard plenty of buzz around the term ‘content marketing’ or been told that you apartment community needs a content marketing strategy (yes, you do!).  Regardless of how much time you spend in the blogosphere or social media universe, it’s important to understand how this powerful marketing tool might involve anything from a blog post…

GTMA’S 2017 MULTIFAMILY MARKETING PREDICTIONS

2017 Predictions For the Multifamily Industry Predicting outcomes in 2016 was a tough business!  But it's a whole new year with brand new emerging trends, technology, and possibilities -- which is why the team at GTMA put together a comprehensive outline of some of the most pertinent marketing predictions to multifamily in 2017. The city of Los Angeles saw 20,000 new…

Changes Coming To Instagram

Changes Coming To Instagram Instagram is always going through a multitude of changes in the digital marketing world. As an app that began solely as a medium to share the photographs taken by its users, Instagram as catapulted to become one of the key players in social advertising. After Facebook bought Instagram, it finally rolled out advertising options for businesses.…

Mindful Multifamily Management In The 21st Century

How and Why Reaching Millennials Authentically is Everything A recent Wall Street Journal report indicates that many Millennials may become a generation of perpetual renters. A broad swath of the middle class have been affected by a shortage of affordable homes, damaged credit, swelling student loans, and tough approval  standards for buying a home. Clearly,  long-term renters will want their…

Case Study: Peak Campus Giveaway Meets Razz Rewards

Storytelling For The Digital Age GTMA is a band of digital storytellers, and we’re always seeking out new avenues to bridge technology and the art of storytelling -- we call it synergy ‘round here.  And we’re pretty excited about the synergy we’ve created between GTMA, Razz Interactive and Peak Campus with a multi-faceted campaign aiming to drastically increase renewals and…

#NowTrending: What Trends Tell Us About The Future

Trends Are Tricky When it comes to trends, online and off, it’s tricky deciding which ones will become the next Instagram and which ones are in fact just a trend, or worse -- a fad.  It’s easy to jumble the two; both indicate a rising level in popularity of a style, behavior, or product, but there is a major difference…