Social Media

Not a #Rio2016 Sponsor? Be Careful What You Tweet!

Olympic Censorship Did you know that it’s possible to trademark hashtags?  During the #Rio2016 Olympic Games, throwing a hashtag in front of a couple of words is risky business.  The paranoia is setting in already.  Can we use that hashtag as an example to tell others not to use it?! Okay, so officially here’s the deal: During the blackout period…

GTMA’s Guide to Snapchat For Your Community

We See You Snapchat Here at GTMA we are all about evolving with the times and staying on top of where the audiences are hanging out online. At the moment, the younger audience is hanging on Snapchat -- big time! A whopping 76% of Snappers are age 34 or younger. No other platform comes close to the demographic breakdown that…

Why You Need To Pay Attention to 360 Video

360 Video Isn't Just a Cool New Tech Toy, It's the Future of Advertising There was a time, not too long ago, when a few photos posted to a Craigslist ad would be enough to entice potential renters to step through the doors of your apartment community and take a tour.  **cue laughter**  Needless to say, those days are far…

Why Video Advertising on Facebook is Here to Stay

Pay-per-click campaigns are a steady bet even in the ever changing digital world, but new mediums are infiltrating the digital marketing sphere that advertisers need to adopt -- like, yesterday. Video advertising, in particular, is increasingly gaining ground on social feeds, and the medium itself is evolving (think: live streaming, virtual reality, etc.). It’s important to note, however, that there’s…

#PetFriendly Communities Mean Loyalty (And Not Just From The Dogs)

​ The American Humane Society reports that 72% of renters have pets — woof that’s a good chunk of the population!  Yet despite the overwhelming percentage of pet owners, an apartments.com survey found that renters still experience difficulty finding pet friendly housing, and tragically housing problems are one of the main reasons pets are given up to animal shelters. ​<p>…

GTMA’s Complete Guide to The NaaEduConf

It’s that time of year again.  No, not Christmas -- the 2016 NAA Education Conference & Exposition, duh!  Think of it as an educational Christmas for multifamily professionals.  GTMA will be there in spirit (and online of course) very much leading the multifamily thoughts and discussions. Therefore, we’ve created our very own guide to NaaEduConf!  Follow along with GTMA as…

Control Your Story: A New Kind of Marketing for 2016

In the not so distant past there was a mystical force that dictated what consumers consumed. That force created things called “fads” and seemed almost omniscient in its ability to communicate a specific message that opened wallets. This brought on the creation of huge brands and multi-national corporations with record sales larger than the GDP’s of most countries. That force…

Apartment Marketing Using Facebook’s Retargeting Tools

Hopefully the reason you're here reading this piece is because you were captivated by the above video, clicked our link and came to this article. You wouldn't have been served the video via Facebook Exchange unless you had some interaction with GoToMyApartment before. Did you like our Facebook page, visit our website, watch one of our Facebook videos or maybe you're on…

GTMA + #Multifamilysms = Awesome Micro Content

Each year, the multifamily conference circuit seems to add more and more options and learning opportunities for us to attend. Since we're a digital agency, the Multifamily Social Media Summit is a no brainer for us to share how much we've embraced the changes to the ever-evolving playground of digital marketing for multifamily. Our belief is that media is quickly taking over the digital advertising space…

Social Media Tips For The Holidays

It's no surprise that one of the busiest times for social media is during the holidays. Of course, the new Star Wars movie helps with that. But while gathering with family and friends is the priority for many of us, they can also drive us crazy (hey, somebody had to say it). So, where do we go for a welcomed distraction? You guessed it: Facebook,…