Social Media

Spotlighting Your Property’s Killer Amenities in Your Digital Strategy

Ah, there’s no place like HOME… especially when it’s got so many built-in perks to living there. But before people decide to make your community their home, you’ve got to let them know what you’ve got…and when it comes to showcasing your assets, is there a strategy that dictates what you should be highlighting? That’s the question we’re going to answer today!…

Multifamily Pro Brainstorming 2015 Recap

Yes, we made a video of you! Take a look and let us know if you see yourself. Comment, tag, or, better yet, share with your friends on Facebook. This year, GTMA showed up strong at Multifamily Pro's Brainstorming Sessions. CEO Joshua Swanson delivered a compelling talk on microvideo and its use in online storytelling, we gave away an Apple iWatch, and our shooting…

The Ultimate Guide to Running Social Media Contests for Your Community

  Running a contest on social media might seem a bit daunting, but there is an enormous benefit to doing so. Social media contests give your apartment community the chance to increase engagement, promote a leasing special, generate resident content or gain recognition on your property’s social media. You can have fun while achieving your goal and increase engagement on your property’s…

Ways to Get Your Residents Involved with Your Community on Social Media

It can be a frustrating battle trying to get your residents involved with your community on social media, and it all starts with getting them to care. You can sit and stare at the number of followers, and some weeks it just won’t go up no matter what you seem to try. The good news is that where there’s a will there’s…

How To Humanize Your Apartment Community on Social Media

We all know that maintaining an active, engaging social media presence for your multifamily apartment community is a must. But something that so many communities get wrong is forgetting to use these tools to humanize their brand. These are perfect platforms to showcase personal content that produces more engagement, and it will go the extra mile in strengthening the relationship you have with your current…

Developing a Killer Google Plus Strategy

Oh, Google Plus… the network that many people forget about, probably unfairly so. Maybe you’ve never even used Google Plus (or, as it’s often known, Google+), and you’ve only heard the name. But what you may not realize is that having a strategy for Google Plus can actually be very beneficial to your business overall. You’ve built your brand across…

Live Streaming Apps, Meerkat and Periscope, Changing Multifamily Marketing Forever

Last week, Periscope, Twitter’s live streaming acquisition, launched to the public and two hours later the 30-day old Meerkat announced they had raised $14 million in funding and amassed a half-million users.  Why so much interest in these two mobile apps? Simply put, their technology makes the immediacy of social media even more immediate. DOWNLOAD MEERKAT HERE: http://meerkatapp.co As a self-proclaimed…

5 Reasons Why Your Apartment Community Needs a Blog

At GTMA, we talk a lot about controlling the online story that's being told about your apartment community. That usually results in is creating social media profiles for joining conversations and letting future residents know what you're all about. Additionally, getting ingrained in the local community and being a fixture in that community can also speak to what your community values and future residents…

How Using Social Media Boosts Your Apartment Community’s SEO

Most apartment marketers think of SEO and social media as two distinct marketing channels, with separate strategies assigned to each. And that's true, you do need to employ a unique approach for your community to each platform. But there are also some great overlapping benefits that you get when you mix the two. Here are seven ways that maintaining an active…

Reputation Management for Multifamily: Turning a Negative Into A Positive

You’ve all had it happen - that dreaded moment when you sign into your apartment community’s Yelp or Facebook account only to see a notification that a seething review came in. Instead of panicking over how to respond to this review, just take a step back, regroup, and refocus your perspective on dealing with these negative reviews. A negative review,…