apartment marketing

A Guide to Threads for Multi-Family On-Site Teams

Meta’s newest social media platform is all the rage right now. Are you wondering if implementing Threads into your multi-family social media marketing strategy is right for you? Well, then keep reading! Threads is the newest platform to enter the social media race. Built by the Meta team, the intention behind Threads is to share real-time text updates and join…

Website Photography & Design: How Custom Imagery Elevates Your Site Content

KEEPING THE END GOAL IN MIND We all know the importance of having a professional, fully-functional website for your company or organization. Your site is the digital hub for all that encompasses your brand. Most importantly, it’s the foundation of your digital marketing strategy and a framework for building a successful business. In today’s digital landscape, using eye-catching imagery and…

Check Out Our Vis Prod Packages

One of our core values at GTMA is "ever-evolving." When we see a need, we evolve to meet that need. Sometimes that means pivoting what we are doing, and sometimes that means growing and offering more. The newest evolution at GTMA is going to greatly benefit our client partners. We are excited to introduce our new Visual Production packages. So what…

Top 10 Best Apartment Micro-Moments

As the Chief Creative Officer at GTMA, I love it when we get to do micro-moments. Apartment Micro-Moments are a chance to either find a way to tell a complete story in a very short period of time or an opportunity to focus on one specific aspect of a given community. Sometimes, with apartment micro-moments, 15 seconds is more than…

Apartment Tours: Virtual Reality or 360 Photography?

Often your dream home is exactly that—a dream, somewhere beyond time and space. The apartment renters journey begins with an intent-laden Google search, perhaps at the same time when the ground is being broken on the towering high-rise that will one day be their home. Multifamily developers feel the pressure to lease-up apartments that haven’t even been built yet, oftentimes…

Coming Soon – Don’t Wait to Start Telling Your Story

So, the buildings not built yet, but you really want to start capturing leads and storytelling NOW! What can you do?  One of the most important times to begin storytelling of your apartment community is before it’s even built -- that’s where the 'Coming Soon Video' shines. The minute you have a lead capturing landing page live for your new…

Why You Need To Pay Attention to 360 Video

360 Video Isn't Just a Cool New Tech Toy, It's the Future of Advertising There was a time, not too long ago, when a few photos posted to a Craigslist ad would be enough to entice potential renters to step through the doors of your apartment community and take a tour.  **cue laughter**  Needless to say, those days are far…

Why Video Advertising on Facebook is Here to Stay

Pay-per-click campaigns are a steady bet even in the ever changing digital world, but new mediums are infiltrating the digital marketing sphere that advertisers need to adopt -- like, yesterday. Video advertising, in particular, is increasingly gaining ground on social feeds, and the medium itself is evolving (think: live streaming, virtual reality, etc.). It’s important to note, however, that there’s…

#PetFriendly Communities Mean Loyalty (And Not Just From The Dogs)

​ The American Humane Society reports that 72% of renters have pets — woof that’s a good chunk of the population!  Yet despite the overwhelming percentage of pet owners, an apartments.com survey found that renters still experience difficulty finding pet friendly housing, and tragically housing problems are one of the main reasons pets are given up to animal shelters. ​<p>…

GTMA’s Complete Guide to The NaaEduConf

It’s that time of year again.  No, not Christmas -- the 2016 NAA Education Conference & Exposition, duh!  Think of it as an educational Christmas for multifamily professionals.  GTMA will be there in spirit (and online of course) very much leading the multifamily thoughts and discussions. Therefore, we’ve created our very own guide to NaaEduConf!  Follow along with GTMA as…