apartment marketing
Developing a Killer Google Plus Strategy
Oh, Google Plus… the network that many people forget about, probably unfairly so. Maybe you’ve never even used Google Plus (or, as it’s often known, Google+), and you’ve only heard the name. But what you may not realize is that having a strategy for Google Plus can actually be very beneficial to your business overall. You’ve built your brand across…
Read MoreGTMA Does: Amazing Kitchen Photography for Multifamily
I’ll be honest; I never gave kitchens much thought- that is until we started filming and photographing a TON of kitchen photography for GTMA. And suddenly, my eyes were open. Kitchens, as it turns out, are more than just where you find the stove, refrigerator, and microwave. Good kitchen photography is made up of little elements that can define your…
Read MoreWays to Cross Promote Your Apartment Community’s Digital Channels
It has been said that man cannot survive on bread alone, as such your digital marketing strategy cannot survive solely on one platform. Cultivating relationships with followers and distributing content across multiple platforms is key to reaching a larger audience, which may translate to more leases and renewals. If done well, cross-promotion is a great way to direct your audience…
Read MoreLive Streaming Apps, Meerkat and Periscope, Changing Multifamily Marketing Forever
Last week, Periscope, Twitter’s live streaming acquisition, launched to the public and two hours later the 30-day old Meerkat announced they had raised $14 million in funding and amassed a half-million users. Why so much interest in these two mobile apps? Simply put, their technology makes the immediacy of social media even more immediate. DOWNLOAD MEERKAT HERE: http://meerkatapp.co As a self-proclaimed…
Read More5 Reasons Why Your Apartment Community Needs a Blog
At GTMA, we talk a lot about controlling the online story that's being told about your apartment community. That usually results in is creating social media profiles for joining conversations and letting future residents know what you're all about. Additionally, getting ingrained in the local community and being a fixture in that community can also speak to what your community values and future residents…
Read MoreReputation Management for Multifamily: Turning a Negative Into A Positive
You’ve all had it happen - that dreaded moment when you sign into your apartment community’s Yelp or Facebook account only to see a notification that a seething review came in. Instead of panicking over how to respond to this review, just take a step back, regroup, and refocus your perspective on dealing with these negative reviews. A negative review,…
Read MoreTweet Your Neighbors: Leveraging Twitter in Your Local Community
Ongoing conversations with local businesses! Increased exposure to potential residents of your multifamily community! Good buzz that you don’t have to pay (or do much work) for! How can you get this to happen? When it comes to your local community, Twitter is the place to be. Perhaps you’re familiar with the behemoth social network, yet you’ve wondered how you…
Read MoreThe Multifamily Guide to Killer Instagram Hashtags
From the time Twitter users started creating categories with hashtags in 2007, the rise of the pound sign has been swift and fierce. With the power to expand your content's reach by the thousands, it’s easy to understand their immense value. We all know that posts using hashtags on Instagram outperform those without. But with everyone in the Insta-verse applying up to…
Read MoreHow to Optimize Your Google+ Page for Multifamily SEO Success
When it comes to SEO for multifamily websites, most only go as far as inserting keywords in meta tags and page copy before moving on. But there's one hugely important element to your apartment community's SEO strategy that you might be overlooking: the Google+ Page. Google+ should be the core of any good Local SEO strategy, and making sure that…
Read MoreYour Brand New Multifamily Instagram Marketing Strategy
You’ve heard about it, you’ve seen it, and perhaps your property even has it: Instagram, the image-based social network that has quickly grown from being merely an iOS app used by a handful of photographers and teenagers to a dominant social network that has attracted over 300 million users— yes, even multifamily communities. But are you taking full advantage of an Instagram marketing strategy as…
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