Digital Marketing

GTMA Lands a Spot on the Inc. 5000 List, Again

GTMA has done it again - we made the INC 5000 list for the second year in a row! Like the Energizer Bunny, we just keep growing. Or is that “going”? Either way, we’re doing both. Now with over 50 full-time employees, GTMA is most definitely growing, but we are also going - like when we moved our headquarters to the Pacific…

GTMA wins big at both AIM and the Communicator Awards!

Since the early days of GTMA, we have been involved in reputation marketing for our client partners. Now, we’ve decided to take our relationship with Yelp to the next level by making it official. GTMA Gets Yelped, a video promoting our industry-first partnership with - you guessed it - Yelp has garnered a LOT of attention in the last few…

Keeping An Eye on Your ILS

If you're marketing a multifamily property, you have a variety of marketing channels available to you—these range from sophisticated data mining techniques like regression analysis, to something as simple as the guy in the dinosaur suit flipping a sign on the sidewalk (our personal favorite). You then have to decide how much of your marketing dollars to put toward those…

THE SLOW DEATH OF TWITTER

[embed]https://www.youtube.com/watch?v=BSaJVUeLWic&feature=youtu.be[/embed] Hello Friends, fans, and social media fanatics! One of our core values here at GTMA is integrity, which works its way into the products and services that we offer our client partners. Our goal is to only utilize platforms that we truly believe will benefit our campaigns and help us achieve your goals. In this environment of constant change…

Fairbook Housing Laws

Digital marketing is an ever-changing industry. We at GTMA are pioneers in online advertising for multifamily, residential real estate and hospitality. Experience has shown us that, as important as it is to be ever-evolving and meet these almost daily changes to our industry, sometimes you just have to stick to your guns. Some important news just came out regarding fair…

How to Create a Killer Instagram Feed

Ah yes, Instagram - social media’s rising star when it comes to marketing. We’re all victims of endless scrolling and stumbling upon screenshot-worthy content wishing that we, too, could create dazzling posts. Visually-captivating feeds are are easy to spot, but feel incredibly daunting to accomplish. There is a common misconception that you need to be a professional photographer and use…

The Magic of Cinemagraphs: I Like The Way You Move

Cinemagraphs are images that combine video elements (“cinema”) with still photos (“graphs”) to create an experience entirely different from either. This form of micro-content results in part of the image moving, while the rest remain still. Pete Schwartz, GTMA’s award-winning animator, suggests cinemagraphs are “more like a work of art than a video and more interesting and engaging than a…

The Best Ways We’ve Found to Continue Your Marketing Education

At GTMA, one of our core values is to be Ever-Evolving as a company. Keeping in this spirit, we encourage and support the various outlets our employees have found to enhance their creativity and continue their education outside of the workplace through their hobbies and passion projects. Here are some of the ways we have found to continue our marketing…

7 Important Trends in Multifamily Digital Marketing for 2018

Now that you’re past the holiday food and drink extravaganza, you can finally start planning a winning digital marketing strategy for 2018. Let’s peer into the crystal ball to forecast important insights within the rich and complex multifamily market. Before trying to decide which new hashtags or memes will go viral this year, consider these seven important digital marketing trends…

Is Your Internet Marketing Campaign Really Working?

What gets measured, gets done. -- Peter Drucker You’ll hear a lot of marketers talk about metrics—and with good reason. Metrics make up the data we analyze to develop and improve our internet marketing campaigns. But metrics have zero meaning unless they serve a distinct purpose. At GTMA, our purpose is to create successful campaigns that deliver qualified leads to…