Digital Marketing

Exploring Google Posts Available to Google My Business Users for Apartment Marketing

In case you haven’t noticed it in local search results lately, Google My Business rolled out a new feature back in June enabling all Google My Business users to create social media-like posts under their local Knowledge Panel on the Google search results page. These Google Posts also appear within the Local Finder window in Maps results. “The new feature…

Coming Soon – Don’t Wait to Start Telling Your Story

So, the buildings not built yet, but you really want to start capturing leads and storytelling NOW! What can you do? One of the most important times to begin storytelling of your apartment community is before it’s even built -- that’s where the 'Coming Soon Video' shines. The minute you have a lead capturing landing page live for your new…

GTMA Picks Up Wins at IAC and The Addys

GTMA Wins Big! GTMA is excited to announce another round of awards at the IAC and Addys this year. GTMA stands apart from the multifamily marketing industry as the only company recognized for integration of creative, technology, and media awards outside of multifamily. The awards recognize GTMA’s innovative digital campaigns on behalf of clients and original video content created to promote…

Digital Marketing in the Short Term Vs. Long Term

The Monetization of Social Media In the mid 2000s, pop rock band Panic! At The Disco grew a large enough fanbase for the music industry to take notice, so much so that they were signed before ever playing a show for an audience. They climbed to popularity this entirely through growing a massive following on Myspace and engaging with an…

SEO Need-to-Knows For Your Apartment Community

8 Things Every Apartment Marketer Needs To Know About SEO It’s obvious that Google plays a huge role in getting potential leads to your site, but what’s less obvious is how Google ranks your community’s site against your competitors. Here are some things to keep in mind when planning out your community’s SEO strategy. Make a Good First Impression When…

The Ins and Outs of Content Marketing

Content Marketing Basics Chances are you’ve heard plenty of buzz around the term ‘content marketing’ or been told that you apartment community needs a content marketing strategy (yes, you do!). Regardless of how much time you spend in the blogosphere or social media universe, it’s important to understand how this powerful marketing tool might involve anything from a blog post…

Enough With Millennials, Start Thinking About Generation Z

Move Over Millennials, Start Thinking About Generation Z Marketers have long been wringing their hands over how to talk to millennials -- the generation known for their anti-brand, anti-ad inclinations and their need for instant gratification. The landscape has slowly changed to meet the demand of the aging millennial generation as they begin growing families, yet what about the upcoming…

MARKET TO RENTER’S PAIN POINTS

MARKET TO RENTER'S PAIN POINTS What are 'Pain Points'? The terms ‘marketing’ and ‘advertising’ can mean so many different things, yet what renters search for basically boils down to simple needs and wants which we refer to as ‘pain points'. Why People Spend Money At the most basic level, people typically spend money on two things: First, they readily spend…

GTMA’S 2017 MULTIFAMILY MARKETING PREDICTIONS

2017 Predictions For the Multifamily Industry Predicting outcomes in 2016 was a tough business! But it's a whole new year with brand new emerging trends, technology, and possibilities -- which is why the team at GTMA put together a comprehensive outline of some of the most pertinent marketing predictions to multifamily in 2017. The city of Los Angeles saw 20,000 new…

Changes Coming To Instagram

Changes Coming To Instagram Instagram is always going through a multitude of changes in the digital marketing world. As an app that began solely as a medium to share the photographs taken by its users, Instagram as catapulted to become one of the key players in social advertising. After Facebook bought Instagram, it finally rolled out advertising options for businesses.…