apartment marketing

Tweet Your Neighbors: Leveraging Twitter in Your Local Community

Ongoing conversations with local businesses! Increased exposure to potential residents of your multifamily community! Good buzz that you don’t have to pay (or do much work) for! How can you get this to happen? When it comes to your local community, Twitter is the place to be. Perhaps you’re familiar with the behemoth social network, yet you’ve wondered how you…

The Multifamily Guide to Killer Instagram Hashtags

From the time Twitter users started creating categories with hashtags in 2007, the rise of the pound sign has been swift and fierce. With the power to expand your content's reach by the thousands, it’s easy to understand their immense value. We all know that posts using hashtags on Instagram outperform those without. But with everyone in the Insta-verse applying up to…

How to Optimize Your Google+ Page for Multifamily SEO Success

When it comes to SEO for multifamily websites, most only go as far as inserting keywords in meta tags and page copy before moving on. But there's one hugely important element to your apartment community's SEO strategy that you might be overlooking: the Google+ Page. Google+ should be the core of any good Local SEO strategy, and making sure that…

Your Brand New Multifamily Instagram Marketing Strategy

You’ve heard about it, you’ve seen it, and perhaps your property even has it: Instagram, the image-based social network that has quickly grown from being merely an iOS app used by a handful of photographers and teenagers to a dominant social network that has attracted over 300 million users— yes, even multifamily communities. But are you taking full advantage of an Instagram marketing strategy as…

Inside The Developer’s Head – Alta Scottsdale

Welcome to the first episode of our new web series titled "Inside The Developers Head," where we walk down the road less traveled interviewing intriguing developers and learning the ins and outs of building innovative communities. In our first episode, we interview Todd Taylor, the Director of Development of Arizona and Nevada for Wood Partners in the clubhouse of Alta Scottsdale. …

Social Media Predictions for 2015 with Joshua Swanson

As always, when the year draws to a close, social media experts, bloggers, and digital marketing consultants make predictions about the future. I'm no different. In my chosen field of apartment marketing and restaurant marketing, the future of social media has a dramatic effect on the bottom lines of my clients' balance sheets. So I'm throwing down the predictions gauntlet AGAIN in this video blog…

Apartment Marketing Conference Multifamilypro Brainstorming 2014 – What We Learned

GoToMyApartment attended Multifamilypro’s Brainstorming Sessions in Puerto Rico from October 22nd-24th of 2014 as a title sponsor. As a part of this educational conference for apartment marketers, GTMA interviewed property managers, leasing mangers, asset managers and industry professionals asking two key survey questions. First, we wanted to know what the number 1 issue facing multifamily professionals today is. Here's what they said: Here's…

Diversify YOUR Apartment Video Content

Diversify, Diversify, Diversify Most people know that the first principle of investment is to DIVERSIFY. Well, believe it or not, that goes for apartment marketing, too. Particularly apartment video content. When I speak with someone about purchasing our media products, they balk at the idea of doing multiple apartment videos. I get it, there is only one community, why should…

Your Community Is A Character – Apartment Video Tours

https://youtu.be/Z9U6TvkRJGo Your Community Is A Character At GTMA we pride ourselves in not limiting our approach to telling the story of an apartment community. Sure, we do apartment photography and apartment video tours, but we recognize that you can’t make every apartment communities personality fit into a single mold. We have many styles when it comes to our real estate video products,…