Digital Marketing
Press Release: Welcome Alexandra Watson
GTMA WELCOMES ALEXANDRA WATSON AS DIGITAL MARKETING DIRECTOR WATSON BRINGS TO GTMA OVER 20 YEARS OF BUSINESS & MARKETING EXPERIENCE VANCOUVER, WA － Leading full-stacked digital marketing agency, GTMA welcomes marketing guru Alexandra Watson as its Digital Marketing Director. In 2019, as GTMA expands its expertise to additional market segments, Watson’s extensive knowledge and management skills bring a new…
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Yeah, but don’t you guys work with that building across the street? As perhaps the leading agency in the real estate marketing industry, it is not uncommon that we find ourselves marketing two communities that are within a few blocks or even across the street from one another. And it’s not just us, as concentrated as real estate development is, there…
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New Social Media Marketing Packages
Have you heard? We’ve updated our social and lead generation packages! If you already work with us (Yayy!!), you may have already jumped on a call with someone from our amazing Partnerships Team to discuss our new monthly packages and how they work. On the other hand, you could also have no idea what I'm talking about, so allow me…
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Top 10 Best Apartment Community Photos
I have been on the road 5+ years for GTMA as our head cinematographer and I've captured the perfect shots that draw people into their future home using apartment community photos and other visual tools. Selecting a home, even a temporary one, can be daunting, but it almost always starts with viewing the community online. Here are my top ten…
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Top 5 Best Apartment Lifestyle Videos
So what’s the deal with Lifestyle Videos and apartments? Like all of the visual production we create here at GTMA, these pieces are all about the story. Lifestyle videos are the best way to communicate what life could be like for future residents in your apartment community. We try to work in a little of everything - the neighborhood, your…
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Top 10 Best Apartment Micro-Moments
As the Chief Creative Officer at GTMA, I love it when we get to do micro-moments. Apartment Micro-Moments are a chance to either find a way to tell a complete story in a very short period of time or an opportunity to focus on one specific aspect of a given community. Sometimes, with apartment micro-moments, 15 seconds is more than…
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How Will the New Facebook Pixel Update Affect YOU?
What Updates Have Been Made to the Facebook Pixel? In a continued effort to protect the privacy and advertising experience of its users, the social media giant has made some changes to the way the Facebook pixel tracks user data. Now pixel owners have the option to opt into using (in addition to 3rd party cookies) 1st party cookies. Cookies are…
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“The Fall” Yes, it’s that time of year again when we start hearing from clients that the numbers are just mysteriously down and their stakeholders are not happy about it or happy with us, so what are we going to do to fix it? Well, yeah… here’s the thing… fall is here and “Leasing Season” is over. You can fight…
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How Not to Fall for SEO Scams (Like it’s 1999)
Welcome to the shady underworld of SEO, where false promises are made, and the things you buy aren’t yours to keep. This black market of SEO services is easy to wander into, and the merchants are known to weave silkily worded tales of top ranking websites and immediate results, but don’t let yourself fall for their lies. If something sounds…
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Fair Housing vs. Facebook Advertising – Update
GTMA Fair Housing Update Facebook can’t seem to catch a break lately. On Friday HUD (Housing and Urban Development) filed a complaint against Facebook (again) with concerns over the possibility that housing industry advertisers could use Facebook’s targeting tools to violate provisions of the Fair Housing Act. You can read the official press release from HUD here. Facebook has already…
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