Universal Analytics (UA) and Google Analytics 4 are completely different measurement models, so there is no direct “apples to apples” comparison of metrics from UA to GA4. It’s very important to understand the difference in UA’s session-based model vs. GA4’s event-based model to fully grasp why and how terms and reports have changed. To understand this new paradigm of site analytics and metrics, and see a walk-through of GA4 reporting, watch our recent GA4 webinar.
Find the video recording, links to download the presentation, and additional resources below.
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