The Blog

Stay up-to-date on the latest in marketing news and GTMA's strategy as it relates to the ever-evolving nature of digital communications.

Developing a Killer Google Plus Strategy

Oh, Google Plus… the network that many people forget about, probably unfairly so. Maybe you’ve never even used Google Plus (or, as it’s often known, Google+), and you’ve only heard the name. But what you may not realize is that having a strategy for Google Plus can actually be very beneficial to your business overall. You’ve built your brand across…

Reputation Management for Multifamily: Flagging Negative Yelp Reviews and Winning

It's no secret that people can be ruthless on internet review sites as they hide behind their keyboards while mercilessly tearing businesses to shreds. These days, everyone and their mom feels obliged to write an online review of each place they’ve ever lived, eaten, shopped, watched a movie, grabbed a cup of coffee, gotten a haircut or received any type of customer service…

GTMA Does: Amazing Kitchen Photography for Multifamily

I’ll be honest; I never gave kitchens much thought- that is until we started filming and photographing a TON of kitchen photography for GTMA. And suddenly, my eyes were open. Kitchens, as it turns out, are more than just where you find the stove, refrigerator, and microwave. Good kitchen photography is made up of little elements that can define your…

GTMA Does Apartment Pool Photography the Right Way

Here at GTMA, we're storytellers - plain and simple. But you already knew that. But did you also know that our media team is made up of filmmakers? That's right, we don't just do the pointing and shooting. Shots are planned out, carefully constructed, and flawlessly executed (pat on the back). That's not to say we don't run into obstacles along…

UPDATE: Dean’s Earth Day Endeavors

Every year, Earth Day comes along and serves as a reminder that we need to take care of this beautiful planet we live on. Then Earth Day passes, and most of us continue to drive the gas-guzzling cars or forget to recycle without really giving it another thought (myself included). Last year, one of our Digital Media Associates caught my eye…

Ways to Cross Promote Your Apartment Community’s Digital Channels

It has been said that man cannot survive on bread alone, as such your digital marketing strategy cannot survive solely on one platform. Cultivating relationships with followers and distributing content across multiple platforms is key to reaching a larger audience, which may translate to more leases and renewals. If done well, cross-promotion is a great way to direct your audience…

Live Streaming Apps, Meerkat and Periscope, Changing Multifamily Marketing Forever

Last week, Periscope, Twitter’s live streaming acquisition, launched to the public and two hours later the 30-day old Meerkat announced they had raised $14 million in funding and amassed a half-million users. Why so much interest in these two mobile apps? Simply put, their technology makes the immediacy of social media even more immediate. DOWNLOAD MEERKAT HERE: http://meerkatapp.co As a self-proclaimed…

5 Reasons Why Your Apartment Community Needs a Blog

At GTMA, we talk a lot about controlling the online story that's being told about your apartment community. That usually results in is creating social media profiles for joining conversations and letting future residents know what you're all about. Additionally, getting ingrained in the local community and being a fixture in that community can also speak to what your community values and future residents…

How Using Social Media Boosts Your Apartment Community’s SEO

Most apartment marketers think of SEO and social media as two distinct marketing channels, with separate strategies assigned to each. And that's true, you do need to employ a unique approach for your community to each platform. But there are also some great overlapping benefits that you get when you mix the two. Here are seven ways that maintaining an active…

Reputation Management for Multifamily: Turning a Negative Into A Positive

You’ve all had it happen - that dreaded moment when you sign into your apartment community’s Yelp or Facebook account only to see a notification that a seething review came in. Instead of panicking over how to respond to this review, just take a step back, regroup, and refocus your perspective on dealing with these negative reviews. A negative review,…