The Blog

Stay up-to-date on the latest in marketing news and GTMA's strategy as it relates to the ever-evolving nature of digital communications.

AI-Ready Digital Marketing with GTMA

Once upon a time at GTMA Agency, coworkers Kevin, Beka, and a talented new employee named Art embarked on an exciting mission to educate readers about the latest AI (artificial intelligence) changes reshaping the world of marketing and GTMA. Together, they brainstormed ideas, meticulously crafted bullet points, and diligently constructed the beginning, middle, and end of this enlightening blog. As…

Understanding Typography & What It Means For Your Brand

Though often overlooked, typography comprises a very large part of a brand’s identity. Think about all the aspects of your brand that use written content — website, packaging, emails, print collateral, social media content, and internal documents all use written text. The way this text looks can communicate just as much as the writing itself. Understanding typography and creating consistent…

Press Release: GTMA Selects Barrie Buckner As New CEO

GTMA SELECTS BARRIE BUCKNER AS NEW CEO BUCKNER BRINGS 20+ YEARS OF OPERATIONS, SALES, AND MARKETING EXPERIENCE TO CEO POSITION VANCOUVER, Washington — The partners of the award-winning PNW-based multi-family marketing agency, GTMA, are pleased to announce the appointment of Barrie Buckner as Chief Executive Officer. Buckner is an accomplished entrepreneur having started businesses in entertainment, music production, and real…

Universal Analytics to GA4

GOOGLE’S BIG 2023 TRANSITION By this time, we have all likely heard the BIG news of Google moving, in 2023, from Universal Analytics to Google Analytics 4, known better by its nickname GA4. As we increasingly live in a world of automation and machine learning, the way we measure digital traffic has changed. At the same time, privacy regulations are…

User Experience (UX) for Real Estate Websites

A good user experience makes all the difference when browsing any website, especially regarding real estate website design. When you visit any website, there is likely something you wish to accomplish — finding product pricing, locating business hours, or booking a service. Sometimes it’s quick and easy to find what you’re looking for, and you leave happy and ready to…

Getting The Most From Your Wireframes

WHY USE WIREFRAMES IN UI DESIGN? The Purpose of Wireframing and Importance of Wireframe Tools When designing a website, it’s essential for a UX designer to view everything in simple black-and-white diagrams before the time and effort can be invested into visual design details and content creation. The wireframing process involves arranging the elements on a page to give a clear…

Viewing Designs and Giving Feedback in Adobe XD

WHY USE ADOBE XD? Adobe XD allows designers to visualize websites more efficiently by creating immersive simulations of designs before jumping into development. Elements can be given hover and click effects to demonstrate limited functionality in addition to static design. However, it’s important to keep in mind that Adobe XD is not responsive to screen sizes and does not have…

What To Know About Mobile App Tracking & Ad Serving

As you may recall, major internet browsers, like Google Chrome, have rolled out plans to move away from third-party cookie tracking as part of a greater trend to increase privacy for web users. Learn more about The Impact of Cookie Removal on Ad Targeting in this blog post. Now with Apple’s recent iOS updates (14.5+), apps must ask for permission…

Understanding Color Marketing & What It Means For Your Brand.

Color is used as a communication tool in most aspects of life—it is vital to expression and the human experience. Our wardrobe reflects the colors we want to project. We buy and use products in colors we like. We paint and decorate our homes in colors we find joy and peace in. Colors have become ingrained signals to use. In…

Optimizing Your Google Business Profile to Boost Business

WHAT IS A GOOGLE BUSINESS PROFILE? First, what is it? Well, the Google Business Profile (formerly Google My Business*) is a free tool for businesses to manage their online presence across Google, including Search and Maps. *News flash: Google has decided to change the name to Google Business Profile. Whatever the name, the platform helps customers find businesses and allows…