Multi-Family

GTMA launched onto the apartment marketing scene in 2011 with a story-driven and hyper-local approach. Since then, our online marketing and advertising agency has consistently been a leading innovator in the apartment digital marketing space working with the top developers and property management companies nationwide.

Having vast experience helping multifamily companies of all shapes and sizes with their apartment digital marketing campaigns, we work directly with clients to tailor our strategies in alignment with their overall campaign goals. Whether you represent big-city luxury high-rise apartments or suburban garden-style homes, GTMA understands the digital strategies that will fulfill your leasing needs.

CONTENT CREATION FOR APARTMENT DIGITAL MARKETING CAMPAIGNS

As a full-service apartment marketing agency and creative studio specializing in digital strategies for residential real estate properties, we understand the synergy needed between marketing campaigns and story-driven content. Our award-winning creative services team uses hyper-local research and in-market analysis to develop engaging brand identities that tell captivating visual stories. We produce custom content marketing strategies using various social media platforms to showcase the unique amenities and main selling points of your particular building and property location as well as the overall apartment community lifestyle.

Pairing our award-winning creative services with time-tested digital media strategies gives our clients the necessary advantage to build a successful business. Our approach to putting our clients in the forefront of an ever-evolving digital landscape is to develop high-quality, sophisticated, easy-to-use multifamily rental websites integrated with functional tools like interactive floor plan browsers, 3D virtual tours, online galleries, and other features that help prospective residents navigate their apartment search.

Additionally, our numerous agency-first partnerships with top advertising platforms like Facebook, Google, Yelp, Spotify, etc., allow us to use advanced marketing techniques to attract your target audience and turn your leads into leases. Our paid media strategists work directly with clients to plan, budget, and buy the most appropriate ad placements to meet leasing objectives. We guide clients through the tangled web of digital marketing tools and provide real-time dashboards followed up by strategic support and transparent monthly reporting.

Our roots as an apartment marketing agency are in filmmaking and storytelling using digital platforms. When looking for a professional marketing agency and production studio to capture your brand and incorporate it’s content across all of your online channels, there is no better agency than GTMA.

SUCCESS STORY.

Block 17 Apartment Digital Marketing Campaign

GTMA and Wood Partners had long been enjoying a growing partnership, so it was no question for Wood to entrust GTMA with rewriting the story of Block 17. With all our tools at hand, GTMA provided photography, website design, and print marketing collateral design for their newest apartment community’s marketing campaign.

A brand new construction, Block 17 began its marketing journey with no social presence, website, or other creative brand assets. With our extensive knowledge in digital marketing for apartments, we helped produce breathtaking photography of the luxurious loft-style apartment building to use throughout the marketing campaign. Our creative services department designed a print campaign as a tangible piece of the Block 17 brand. Additionally, we developed a refined web design to emphasize the dramatic imagery captured by our team while still offering a user-friendly experience and focusing on Block 17's commitment to the surrounding community. These were the results.

38,000+

MONTHLY AUDIENCE + GROWING.

98%

MONTH-TO-MONTH CLICK-THROUGH RATE TO WEBSITE.

READ THE FULL STORY

SUCCESS STORY.

OVER

880%

INCREASE IN GOAL COMPLETION (THE MAJORITY BEING THE “CONTACT US PAGE ON THE STRATUS WEBSITE).

12,000%

INCREASE OF INSTAGRAM ENGAGEMENT.

AVERAGE ENGAGEMENTS PER MEDIA.

BUILDING WENT FROM EMPTY TO

82%

LEASED IN ONE YEAR.

326

LEASES IN ONE YEAR.

Stratus and Cirrus Apartment Digital Marketing Campaign

Stratus and Cirrus combined brought over 750 new luxury apartment units to an already over-saturated real estate market in Seattle, Washington. Our challenge at GTMA was to launch a campaign and help these two new high-rise communities stand out in the crowded market

A 43-story lease-up in South Lake Union (home to the Amazon world headquarters), Stratus first opened in January 2018 and hosts 398 units ranging from urban one-bedroom, one-bath to three-bedroom penthouses. Also located in South Lake Union, the humble 41-story skyscraper Cirrus houses 355 units ranging from one to three bedrooms. Both properties targeted diverse demographics, with income and proximity as two major deciding factors. Keep reading to learn about the strategies our apartment marketing agency implemented for Stratus and Cirrus to meet their leasing goals.

READ THE FULL STORY